Stuck in the "Idea Loop" for 2 years. Every time I hit marketing/fundraising, doubts kill it. How do I actually start?

Hey everyone,

I’ve been trying to start my entrepreneurial journey for a couple of years now, but I keep hitting the exact same wall.

My process usually looks like this: I brainstorm a bunch of ideas, pick one that feels exciting, and start building or planning. But the moment I hit the validation, marketing, or investment phase, massive doubts creep in. I start questioning if it's the "right" idea, if the market actually cares, or if I'm just wasting my time. Because of this, nothing ever makes it to the next level.

I feel like my fundamental approach to brainstorming and starting is broken.

For those who have successfully launched:

  1. Should I even be starting with an "idea"? Or should I be looking at problems, audiences, or distribution channels first?
  2. How do you brainstorm effectively? How do you filter out the bad ideas before spending months on them so you have the conviction to push through the hard parts?
  3. How do you handle that specific phase of doubt right before you have to put yourself (and the product) out there to the world?

Would love to hear how you broke out of the analysis paralysis phase if you ever experienced it.

Thanks!

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u/Difficult-Rice8541 — 12 days ago

How do you run the financial math on an idea before actually building it? (Tired of Excel)

Hey everyone,

I’m in the brainstorming phase for a new app idea, and before I dive headfirst into development, I want to map out some quick, realistic financial projections (predicting growth, testing price points, calculating basic costs).

The problem is, I’m entirely new to financial modeling. I started setting up a Google Sheet, but it quickly became an absolute time-sink. It feels like I'm spending all my energy building the underlying spreadsheet infrastructure and fixing broken cell formulas rather than actually analyzing the business logic.

I don't need a complex corporate balance sheet right now. I just want to model out a few simple "what-if" scenarios (e.g., What happens to my runway if growth slows down by 5% but I increase the subscription price by $2?).

Are there any lightweight, modern tools built for early-stage validation that don't force you to stare at a giant grid of empty cells? What do you use to quickly map out the numbers when an idea is fresh?

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u/Difficult-Rice8541 — 12 days ago

Tired of wrestling with Excel just to test early app ideas. What simple financial modeling tools are founders using?

Hey everyone,

I have a couple of app ideas I’m looking to validate, and I want to run some basic financial projections (revenue models, basic costs, runway tracking) before I start writing code or jumping into deep development.

I tried using Excel/Google Sheets, but honestly, it feels way too generic and manual. I feel like I'm spending 90% of my time wrestling with cell formatting, linking tabs, and looking up formula logic just to get a super basic SaaS structure up and running. It should be much simpler.

I am completely new to the financial modeling field, so I don't need a massive enterprise spreadsheet with a steep learning curve. I just want a tool that understands software business basics (like recurring revenue tiers or user growth) without making me build the math from scratch.

What are you guys using to quickly model out your early-stage ideas? Are there modern alternatives to spreadsheets that are clean and founder-friendly? Thanks!

reddit.com
u/Difficult-Rice8541 — 12 days ago