It needs to be studied why GMA is more of a trend follower, not a trendsetter
As the media organization with the widest reach in the country and arguably, the most profitable media company, more often than not, GMA just follows trends instead of dictating it. Mapapakamot ng ulo ka na lang talaga. They even tap content creators to join their teleseryes for these shows to have more clout while there are only a handful of GMA artists who became popular online and kadalasan, sariling sikap pa nila or dahil sa collab with ABS like PBB. Once these artists become popular, they milk it until the last drop but they do not contribute in sustaining the hype of these artists.
In the last 5 years ilan ba ang napasikat nila na
Artists na naging household names (I would count David Licauco due to MCAI, PBB Collab 1 and 2 HMs)
Singers and hit songs?
Dancers and dance trends?
Memes and other Pop culture stuff (probably Kara David's Pinasarap and IWitness narrations)
Series and movies na iconic (probably only Maria Clara at Ibarra)
Why kaya? Is it a general lack of creativity sa mga execs nila? I would argue na hindi kailangan ng malaking budget to improve their soft power. Kaya nga ng small content creators. Kahit nga hindi original pero maganda execution, people would consume it. Something their stockholders and executives need to think about. Hindi yung nagbobolahan na lang sa annual stockholders meeting ng financial results and reach na hindi naman sustainable long-term if walang bago na inoofer ang network.