I think it’s concerning that nobody is talking about the one thing AI has always been useful for…
It’s well known that corporations and groups have paid people to sit around astroturfing all day, and in general we know just how insidious and effective fake grassroots movements can be in manipulating public opinion.
The thing that actually worries me about LLMs is that they’re practically purpose built for astroturfing - it’s trivial to configure and fine tune them to write in specific styles and push certain ideas, and and that was the case early on for them. And you don’t need anything near a frontier model to be convincing to a non-trivial number of people. Basically the next stage of algorithmic/targeted content.
What concerns me is that there’s a lack of insight into how LLMs are being used to “organically” spread ideas/shape opinions. But like, do we have any idea what the PR firms that were astroturfing before LLMs are doing now? To what extent AI companies are using their own resources to sell themselves and AI in general? Or steer conversations on social media away from topics they want to keep on the down low? Or derailing actual exchanges to prevent certain ideas or information from spreading organically?