u/DistanceHungry1777

Hi everyone! I’m looking to pivot into e-commerce and would love some advice.

I’ve worked in influencer marketing for about 4 years but recently realized I’m burnt out and ready for something new. Last month, I started helping my family with their Shopify online store (with very little Shopify experience) and I’ve become really interested in the ecomm world ever since.

Before influencer marketing, I worked in UX Design for a year. I then joined a startup beauty brand as one of its first few employees so I wore lots of hats and got exposure to e-commerce before we had a dedicated team.

Some relevant experience I gained:

• Managed influencer campaigns and paid partnerships that drove online sales to our DTC
• Created a foundation shade-matching quiz for our brand's website, working with our Head of Operations and developers
• Managed digital assets for our website and retail partners
• Worked cross-functionally with e-commerce, paid media, brand, and creative teams to execute influencer marketing campaigns

Once the brand built out an e-commerce team, I became really interested in what they did especially the mix of customer psychology, UX, merchandising, analytics and improving the overall online shopping experience.

I’m now looking at e-commerce coordinator roles and totally open to starting at the coordinator level so I can learn the field properly!

Based on all of this, do you think my background is transferable enough to land an e-commerce role in today’s market? What skills, tools or experience would you recommend I focus on to make the pivot and become a strong candidate for e-commerce coordinator roles?

Thank you so much!!

Hi everyone! I’m looking to pivot into e-commerce and would love some advice.

I’ve worked in influencer marketing for about 4 years but recently realized I’m burnt out and ready for something new. Last month, I started helping my family with their Shopify online store (with very little Shopify experience) and I’ve become really interested in the ecomm world ever since.

Before influencer marketing, I worked in UX Design for a year. I then joined a startup beauty brand as one of its first few employees so I wore lots of hats and got exposure to e-commerce before we had a dedicated team.

Some relevant experience I gained:

• Managed influencer campaigns and paid partnerships that drove online sales to our DTC
• Created a foundation shade-matching quiz for our brand's website, working with our Head of Operations and developers
• Managed digital assets for our website and retail partners
• Worked cross-functionally with e-commerce, paid media, brand, and creative teams to execute influencer marketing campaigns

Once the brand built out an e-commerce team, I became really interested in what they did especially the mix of customer psychology, UX, merchandising, analytics and improving the overall online shopping experience.

I’m now looking at e-commerce coordinator roles and totally open to starting at the coordinator level so I can learn the field properly!

Based on all of this, do you think my background is transferable enough to land an e-commerce role in today’s market? What skills, tools or experience would you recommend I focus on to make the pivot and become a strong candidate for e-commerce coordinator roles?

Thank you so much!!

Hi everyone!

For the past 3 years, I’ve had the idea of creating a coffee table book centered around my home country its culture, traditions, food, and the way of life I grew up with. The vision is a visually-driven storytelling book with beautiful imagery that captures the spirit and emotion of the country while also educating readers about the culture behind it.

Now that I’m currently unemployed, I finally have the time and space to seriously work on it but I honestly have no idea where to start in the publishing process.

So far, I have:

• the overall concept and vision
• a pitch deck
• chapter outlines/content direction
• inspiration from other coffee table books I admire

What I don’t have yet is the photography. I would need to collaborate with photographers and travel to capture the imagery properly.

I’ve been researching traditional publishing and keep seeing advice about writing a query letter, finding a literary agent, and putting together a book proposal. But I’m confused about how this works for coffee table books specifically since the imagery is such a huge part of the final product.

A few questions I’d love advice on:

• Do publishers ever help fund or support photography for visually-driven books?
• Is it realistic to pitch a coffee table book before having all the imagery completed?
• Should I focus on finding a literary agent first, or continue developing the visual side independently?
• For those who have published coffee table books, what did your process look like?

I’ve noticed some authors also work closely with writers, photographers, or publishers who help shape the final book, so I’m trying to understand what the “normal” path looks like here.

Would really appreciate any advice, insight, or even reality checks from people in publishing/design/photography. Thank you so much!