Real cost breakdown — Vapi vs Retell vs Bland vs CallQuants (India + US pricing, no fluff) for AI Voice Agents
Spent the last few weeks actually running these platforms for outbound sales. Most pricing pages are designed to confuse you, so here's what the numbers look like when you normalize everything.
The actual per-minute costs
Vapi / Retell— advertised at $0.05–0.15/min, but that's just their orchestration layer. Add OpenAI GPT-4o (\~$0.03–0.06/min) + ElevenLabs TTS (~$0.02–0.04/min) and you're realistically at $0.10–0.25/min (₹8.5–21/min)all-in. Great flexibility, painful math.
Bland AI - all-in closer to $0.09–0.12/min (₹7.5–10/min). Built-in telephony is convenient but cold calling compliance rules are strict and throttling is real at volume.
Synthflow— high fixed monthly fee with bundled credits. Effective rate ends up $0.12–0.24/min (₹10–20/min).Fine for agencies prototyping fast, brutal for scale.
CallQuants— base AI runtime at ₹2.85/min ($0.034/min)(call booking attempt, strong objection handled, etc.). Hangups and voicemails cost almost nothing. BYOC telephony via Plivo/ Vobiz, Twilo.
Honest verdict
If you're running cold outbound in India and your connect rates are typical (30–40% voicemail/hangup), the outcome-based model changes your unit economics completely. You stop paying for dead air.
If you're a dev team building globally and want full control over your LLM + TTS stack, Vapi/Retell give you that freedom — just budget accordingly.
Synthflow is the right call if your priority is speed over cost.
Callquants if costing and quality is priority, good local language support in US and India.
Curious what TCO looks like for those of you running 5,000+ calls/month once you factor in LLM hosting.