u/Due-Rip-5326

Hi everyone.

I keep seeing people talk about their “mobile-first” funnels and higher conversion rates compared to traditional landing pages.

Curious if anyone here actually tested it with real paid traffic (Google Ads / Meta Ads) in home services.

Talking specifically:

• remodeling
• roofing
• garage doors
• HVAC
• plumbing
• landscaping
• solar
• etc.

If yes:

• Why did you switch to it?
• What kind of funnel are you running?
• Did conversion rates actually improve?
• How was lead quality?
• Better than GHL / ClickFunnels / custom LPs?

Would love real feedback/results before testing it myself.

Looking for someone VERY experienced with Google Ads in home services.

Context:
I’m currently getting an avrage CPC of that spesific industry, but I know there’s more volume available in the market.

I have a colleague in the same niche getting lower CPCs ($17 on average) but still producing good lead quality and strong conversion volume.
I had the chance to look at his account when he just started and i saw some ad groups with keywords like "cost" and "price" on a broad match and smart bidding (tcpa).
I think that's what actually gives him the low cpc as he told me he's getting high amount of clicks with low conv rate but it's working for him, he's getting leads and the quality isn't bad at all.
I dont have an access to his account today so can't see the strategy he's using but volume it's something i'm looking to solve for some time and thinking to run the feeder strategy with manual cpc or max clicks campaign alongside the smart bidding campaign or to run another campaign/ad group with this lower search/lower intent keyword that can bring significally lower cpc and some more volume.
If you REALLY think you're the right guy for the task hit me up and let's discuss strategy and see maybe we can workk togther on this.
Thank you!

Running with 1 campaign, 1 Ad group, 1 RSA - 1 main Broad Match keyword for “garage door repair”.

Current setup is very simple:

• broad match keyword: garage door repair
• Smart bidding (tCPA)
• One strong landing page
• Search terms are actually pretty relevant overall
• Strong negatives

The thing is, I’m noticing that certain search terms are clearly driving most of the conversions. One of them is basically the exact query [garage door repair] and number 2 is [garage door repair near me]. The first one with 40 conv and the second one with 15.

At the same time, in Auction Insights, I can see several competitors consistently above me on:

• Top of page rate
• Position above rate
• Absolute top of page rate

So now I’m wondering if I’m losing the garage door repair exact query to competitors who are specifically targeting it as exact match while I’m only relying on broad match.

My questions:

1. Should I leave the broad match keyword alone and let Google do it's thing.
2. Should I add exact match versions of the top converting search terms into the SAME ad group?
3. Should exact match winners go into a SEPARATE ad group?
4. Or should I create a completely separate campaign for exact match keywords with a different / higher tCPA?
5. If you run broad + exact together, how do you structure it without hurting learning or causing overlap?
6. Does isolating exact match actually improve impression share / top of page rate on high-intent searches nowadays?
7. Has anyone here tested the “feeder strategy” recently?
   1. Example: manual CPC / max clicks campaign feeding data into a smart bidding campaign. If so, what's your opinion and i'm wondering how this "stupid" campaign affecting the other campaign and how exactly are you structuring the keywords between the campaigns?

Context:

• Home services niche
• Competitive local market
• I care more about impression share on the highest-intent searches than about volume from random variants

Would love to hear from people actively managing high-CPC local service campaigns.
Thank you!

Hi. I'm reporting conversions to google only for the leads that generated revenue (primary).
That means that if i got 10 leads and close 6 of them than i report 6 conv with sale value. The thing is that my CPA when up almost double and the results aren't necessarily better.
On friday i paid $700 per lead for 4 leads costed me more than $3K.
I decided to take it down to what was normal lets say $350 but now im afraid that the campaigns will struggle because google think my cpa is higher. what are you doing in this cases? how you set up your tcpa with offline conv?
Thank you!