
▲ 4 r/CPGIndustry
Would a tool that turns shelf photos into share-of-shelf reports actually be useful?
Hey everyone, I’m building a tool that turns retail shelf photos into structured share-of-shelf reports.
The idea is simple: instead of manually reviewing shelf photos, counting facings, estimating shelf space, or typing everything into Excel, you upload shelf images and get a table/report back.
For now, I’m mainly trying to understand whether this solves a real problem for CPG teams, field reps, category managers, or trade marketing teams. or whether it sounds better in theory than in practice.
What it is supposed to help with:
- counting facings by brand/product
- estimating share of shelf
- turning field visit photos into structured data
- exporting results into a table that can be corrected manually
What I’m trying to understand:
- Do CPG/field sales teams still count facings manually?
- Are shelf photos usually reviewed by reps, managers, agencies, or back-office teams?
- Would this save time in real workflows?
- What would the tool absolutely need to include to be useful?
- Is share of shelf even the right metric to focus on, or are there more valuable shelf-level checks?
Feel free to be harsh, would something like this be useful, or is this not really how teams work?
u/ElDonnintello — 4 days ago