We removed discount popups and cookie consent took over (now our data is dead).
We run a more premium brand, so we stopped using discount popups to grow our list.
Felt like the right move, cleaner UX, better positioning. But now the only ‘popup’ people see is the cookie banner, and most just hit decline and move on.
Since then way fewer people enter flows, barely any new profiles get created and returning visitors don't get recognized. Traffic didn't drop, but our ability to do anything with it did.
Didn't expect a UX decision like this to mess with revenue this much.