We are watching the textbook enshittification of YouTube happen in real time
Remember when early YouTube was actually just a normal place to watch a video without getting completely blasted by ads? Now it’s just a bloated ad-delivery network that forces 50-90 second unskippable blocks down your throat. To make it worse, they’ve basically killed ad blockers by baking the ads directly into the video stream, so extensions can't even filter them out anymore. The platform feels completely broken, and it's obvious they're just testing to see how much garbage we'll tolerate before we pull out a credit card for Premium.
The breaking point for me happened yesterday when I was just trying to watch a basic 10-12 minute video. Before it even started, I got hit with a massive unskippable ad block, and when the ad finally ended, it left this annoying floating "sponsored" button on the screen that refuses to fade away until you manually click to dismiss it. On top of that, if you try to pause the video to actually look at something on the screen, a giant ad banner pops up and covers half the player until you hit play again, meaning you can't even pause a video in peace anymore. It is honestly exhausting to use the site like this.