A few people asked me how I'm selling websites, so here's what I'm doing.

4 months ago I left my sales job at a startup. I first tried building a SaaS with a cofounder, but we shut it down after a month.

I needed something with faster time to cash, so I started selling websites built with AI.

Started on 7/05.

Current numbers:

• 5 clients
• €2.3k collected so far
• should end around €3.5k once open payments arrive
• €105 MRR when everything is live

I started with wedding photographers.

At first it worked well, but wedding season started and everybody became impossible to reach, so now I'm testing construction companies and architects.

I do around 30 cold calls/day and with photographers I was getting roughly a 10% demo booking rate on people that actually picked up.

Still a lot to improve.

Things I'm trying to figure out:

• best niches for this model
• channels besides cold calling
• how to build some form of inbound
• increasing prices (I moved from €700 to €1k minimum)
• adding more recurring revenue than just €30/month maintenance

Long term, I want to build an AI native agency where operations are heavily automated but sales and client relationships stay human.

If you were me, what would you focus on next: more cold calls, building inbound, raising prices, or adding recurring services?

I'm currently building a small web agency selling websites to local businesses.

Nothing crazy yet: 5 clients, a few thousand euros in revenue, lots of cold calling and learning every day.

But honestly, the thing that interests me the most is not the websites themselves.

It's the idea that in a few years AI native agencies will look completely different from traditional ones.

Right now, besides building websites, I'm slowly building internal systems:

• a company brain inside Cursor with processes, standards, meeting transcripts and client context that is able to autonomously ship websites (still far from the autonomy part)
• a tool that scrapes and enriches companies from Google Maps to decide who to contact that check each website and understand if they are bad, old or not seo friendly (still working on it, I am not satisfied with the results yet)
• a client portal where customers pay, upload content, review the site, approve deploys and request changes where once will be connected to my AI agents autonomously will ship website update for my clients.

Humans will focus on:

• sales
• trust
• understanding clients
• making strategic decisions

AI agents will handle:

• research
• lead qualification
• project management
• implementation of simple requests
• maintenance
• documentation
• deployment

I don't think the agency model dies.

I think a single person with the right systems will be able to operate like a small team.

I'm curious if other people here are building service businesses in a similar way.

What parts are you automating?

A couple of people DMed me asking how I sell websites, so I thought I’d write down what I’m doing.

This is not a success story. The numbers are still small. But it is a real breakdown of what has worked so far.

About 3 months ago, I left my sales job at a startup because I wanted to build something on my own.

At first, I tried building a startup with a co-founder. After about a month, we decided to shut it down. I then started looking for a solo business with a faster time-to-cash, because I needed something that could realistically help me make a living.

That’s how I ended up selling websites built with the help of AI.

I started on May 7. So far, I’ve made €2,400 in revenue and €45/month in recurring revenue from 5 clients.

At the beginning, I sold websites for €700 + €30/month for hosting, maintenance and small updates. I priced low on purpose because I had no portfolio and wanted to get real clients quickly.

Now that I have some work to show, I’ve raised the minimum price to €1,000 per website, depending on the niche. I still haven’t closed a client at the new price yet, so I’m testing that now.

Once all open client payments come in, I should be at around €3,500 total revenue and €105/month recurring.

The first niche I tried

I started with wedding photographers.

At the beginning, it worked pretty well. They understood the value of having a better website because their work is visual and trust-based.

Then wedding season started, and it became much harder to close them. Most of them were too busy, so I decided to pause that niche and come back to it later, probably in autumn.

After that, I tested construction companies. Now I’m starting to test architects, which seems more interesting so far.

How I get clients

Mostly cold calls.

Right now, I do around 30 calls per day. I know I should probably do more.

With wedding photographers, I had around a 10% demo-booking rate from people who actually picked up the phone.

I’m still not great at this. I think the conversion rate can improve a lot by getting better at:

• choosing the right niche
• filtering better leads
• improving the opening script
• showing a stronger before/after
• making the offer easier to understand

What I’ve learned is that the niche matters a lot. Some business owners immediately understand why a better website matters. Others see it only as a cost.

My current thesis

I don’t want to build a normal web agency.

The long-term idea is to build an AI-assisted web agency where almost everything is automated except the human interaction with the client.

The client relationship still matters. Sales still matters. Trust still matters.

But a lot of the operational work can probably be systemized.

So far, I’ve built a few internal tools:

1. A “company brain” inside Cursor It contains how my agency works, how I build websites, how I deploy them, who the clients are, meeting transcripts, processes, preferences, etc.
2. A lead enrichment system I scrape companies from Google Maps with Apify, then enrich and score them to decide who is worth contacting and why. This still needs work, and I’m not fully satisfied with the results yet.
3. A client portal I built a web app to manage the agency/client workflow after the first conversation.

Inside the portal, clients can:

• pay
• choose styles they like
• upload copy and photos
• review the website
• approve the final deploy
• request future changes
• ask to add images or update sections

The next step is connecting this with AI agents so that simple client requests can eventually be implemented without me doing everything manually.

What I’m trying to figure out now

My goal is to hit €3k revenue this month and €5k/month by September.

The main things I’m trying to improve are:

• which niches are best
• how to increase cold call volume and increase the conversion rate, and explore other channel to acquire leads
• how to improve demo conversion
• how to productize the service
• how to increase recurring revenue beyond €30/month.

If anyone has questions about how I'm finding clients, doing cold calls, building websites with AI, pricing, or setting up the operations side, I'm happy to answer everything in the comments.

And if you've scaled a service business before, I'd love your advice on a few things:

• getting clients through channels other than cold calls
• building some form of inbound (I honestly have no idea where to start)
• increasing prices without hurting conversion rates
• adding higher-value recurring revenue
• choosing better niches
• making the business more efficient without hurting the client experience

I'm still figuring things out, so I'd love to hear what you would do differently if you were starting again today.