Operations manager to product manager , seeking guidance
Posting on behalf of my friend
He’s transitioning from an operations manager role to product manager, he currently working with a Marketing agency company from past 5yrs. In the last 2 years the agency developed their own marketing and analysis proprietary software for the clients and he is handling every aspect of it since then, to understand more about the product management he also completed a course from hellopm, this course helped in understanding the concepts and AI part of PM, which he now actively applies into his current product management. Now he wants to switch completely into product management role, but not getting any call backs. He’s applying through Naukri portal, LinkedIn, sending cold mails to recruiters or job posters he finds on LinkedIn. Also applying through startup job portals like well found and cutshort io. So want to understand where he’s lacking or is there any other approach that needs to be followed. Looking for guidance.
Thanks for your help.