Would you keep this marketing guy? Need opinions from other advertisers (4 years in)
Unrelated but I met my current marketing guy while doing some cleaning work at his condo complex about 2 months ago now.
We got to talking and he said he could help me get some clients through FB Ads. I was and still AM skeptical honestly because I tried boosting posts and an in-home strategy before but not much out of it honestly.
I gave him a shot with a small budget and we've been running ads for 37 days now with a small budget ($20 a day/ad) and the numbers look liek this currently:
- 22 leads
- 36.3k views
- CPL $22.7
- Reach 28.2k
- 655 link clics
What I find weird is that the number of clicks (suposed to be roughly similar to leads???) is roughly 30x bigger than the actual number of forms we received.
Out of those 22 I closed 5 (3 cleaning, 1 renovation, 1 installation) that came to about $28k altogether.
Is that good? All of this was during his "test month" where he charged little and $40/lead so we grossed about $25k with him.
I know the most logical next thing is going bigger for next month, but I am scared that he will lower the guard or put less focus on our campaings, beside, 22 actual forms out of 600 seems kind of not optimized to me.