u/Every-Aardvark4702

▲ 1 r/SaaS

power dialer that you can trigger from claude or an llm? every vendor's api is read-only and it's blocking our agent workflow

running outbound at a 25-person b2b saas, ~$8M arr, 18-person sdr team. been on a power dialer for ~3 years and we just hit a wall building our new agent layer.

the problem: we built an internal claude-based agent that decides who to call, when, and what brief to use. it reads our crm + intent data + sequence state, scores leads in real time, builds the prospect list. that part works really well, about 40% better conversion on agent-built lists vs sdr-built ones.

what we can't do: actually trigger the dial session from inside the agent. every power dialer we evaluated has the same shape:

- orum: rich data api, but session-start isn't exposed. you can pull call data, push contact data, but you can't say "open a session for sdr X with this list at 10am pst"

- aircall: webhook layer is all "after the call happened", no inbound trigger

- kixie: same pattern, listen-only

- nooks: parallel dialer with good ai, but the api is similarly read-side

the workaround we're running today: agent generates the list, drops it as a csv to a shared folder, sdr opens the dialer dashboard, imports csv, hits "start." it works but the human-in-the-middle step defeats most of the speed gain we got from the agent.

what i'm actually looking for:

- an api endpoint that accepts "start session, here's the prospect list, here's the brief context, here's the agent identity" and the dialer just does it

- agent gets called back when the session ends with structured outcomes (transcript, disposition, follow-up cues)

- bonus: a dialer the agent could brief mid-call ("switch to objection-X handling, the lead just pushed back on price")

i know twilio + voice infrastructure is technically the right answer here but we don't want to maintain a phone stack. we'll pay $300-500/mo per seat for something that works out of the box.

if anyone's solved this on a real production sales floor, would love to hear what stack you landed on. ideally something already in production, not a roadmap promise.

reddit.com
u/Every-Aardvark4702 — 23 hours ago

beauty dtc running 30 ads/week, what's the right ugc-to-polished ratio?

running paid social for a beauty dtc, around 30-40 ads in rotation at any time across meta and tiktok. trying to figure out the right mix between ugc and polished studio creative and i can't find a clear answer from anyone i ask.

context: we used to be 80% studio, 20% ugc. studio was higher production but cost us around $1,800-2,200 per finished spot all-in. ugc was running around $300-500 per video. studio outperformed on hero/brand campaigns but ugc was winning on cold acquisition by a wide margin.

current state: we flipped to about 60% ugc and 40% studio. cac on cold prospecting dropped roughly 22% and we're spinning up new tests way faster (3-4 day brief-to-live vs the 2-week studio cycle). but our top-of-funnel "brand-feel" content quietly lost some retention on warmer audiences.

what i'm trying to understand: is there a real ratio that's working for other beauty/skincare brands at similar scale? i've seen people say 70/30 ugc-to-polished for tiktok specifically, and the inverse for meta. but i haven't seen anyone share data behind it.

specifically curious:

- whether the ratio shifts by funnel stage (cold vs warm vs retargeting)

- whether anyone tried 90/10 ugc-heavy and what broke

- if you scaled past 100 ads/month, did the answer change

not after vendor recommendations, looking for actual operator data. running about $80k/mo paid spend if that context matters.

reddit.com
u/Every-Aardvark4702 — 1 day ago