u/Expensive_Sink1785

I've been in B2B marketing for 20 years. Most of that time, my clients — staffing firms, accounting practices, small law firms — sold their services the same way: we know things you don't. That asymmetry was the product. You came to them because navigating tax law, or finding a senior finance hire, or reading a commercial contract was hard, and they'd made it their life's work.

Now a founder sits down before a meeting with their accountant and runs a pretty coherent analysis of their own situation. They'll still miss things. The CPA will still catch things they'd never catch. But the complete dependence on the advisor's knowledge (I need you because I can't do this without you) seems to be slipping away.

Are firms built on information advantage scrambling? Is the remedy pivoting to accountability (not "we know what to do" but "we'll stake something on whether it works.")?

It's a harder model to sell and run*.* But it doesn't depend on client ignorance.

Is anyone else in professional services thinking about this? Are you feeling the squeeze? Are you changing anything about how you position?

I've been in B2B marketing for 20 years. Most of that time, my clients — staffing firms, accounting practices, small law firms — sold their services the same way: we know things you don't. That asymmetry was the product. You came to them because navigating tax law, or finding a senior finance hire, or reading a commercial contract was hard, and they'd made it their life's work.

That's getting harder to defend.

A founder can now sit down before a meeting with their accountant and run a pretty coherent analysis of their own situation. They'll still miss things. The CPA will still catch things they'd never catch. But the complete dependence on the advisor's knowledge (I need you because I can't do this without you) seems to be slipping away.

Are firms built on information advantage scrambling? Is the remedy pivoting to accountability (not "we know what to do" but "we'll stake something on whether it works.")?

It's a harder model to sell and run*.* But it doesn't depend on client ignorance.

Is anyone else in professional services thinking about this? Are you feeling the squeeze? Are you changing anything about how you position?

Has anyone developed a toolkit that incorporates US LLM (we use Claude) for strategy and high-level writing assignments, combined with say, Qwen for less challenging writing duties and Z ai for complex/extended agentic work?

If so, how are you thinking about the hand-off/task assignment divisions? Overall success (or not)?