"Texts are for drama, doodles are for love." I built a Locket-style widget for couples and made this rage-bait promo video. Does the hook work?
What's up guys,
I've been working on a social widget app for couples (think Locket, but instead of photos, you send live doodles and hand-written whispers to your partner's home screen).
Since it's a 2-player app, it has a built-in viral loop, but getting the initial cold-start traction is tough. I decided to lean into the Gen-Z "I hate texting / texting is toxic" trend for marketing.
I created this 9:16 video starting with high-anxiety tech/texting drama (API rate limits, arguing paragraphs) and transitioning into the wholesome drawing mechanic. The slogan is basically: Texts are for fighting. Claim their home screen instead.
I'm planning to push this on TikTok and Twitter. As people interested in viral mechanics, what do you think of this angle? Is the contrast too harsh, or just right for catching attention?
If you want to check out the actual app flow, here is the link: https://apps.apple.com/us/app/embers-love-on-widget/id6763339742?l=en-GB
Would appreciate any brutal roasts on the marketing video or the app itself!