u/FatherPrice

at what point would you let ai change your prices without approval?i've been thinking about this recently.

most people seem comfortable with ai making recommendations, but actually letting it change prices automatically feels like a much bigger step. is there a point where you'd trust it enough to remove the human approval process?

or do you think pricing is one of those things that will always need someone making the final call curious how people are approaching this.

maybe i'm just behind, but it feels like every pricing article or webinar i come across lately is talking about agentic pricing. a year ago everyone was focused on dynamic pricing. now suddenly it's all about agents. i've tried reading a few explanations, but they all sound pretty vague to me.

what actually changes compared to a normal ai pricing solution? is there a simple example that made it click for you? would appreciate if someone could explain it without all the buzzwords.

I'm looking for a pricing platform that I can recommend to my dad's business. Right now, a lot of their pricing work is still manual, and I'd love to help them automate some of the more repetitive tasks. The challenge is that he's a bit skeptical about bringing in another platform, so I'm hoping that if I come to him with a few solid options, he'll be more open to the idea.

Has anyone here implemented a pricing platform that they've had a good experience with? I'd especially love to hear what made you choose it and whether it actually saved your team time.

here's something i've been thinking about. the first few times an ai recommends changing a price, most people probably double-check everything.

then after a while, if the recommendations keep proving to be right, i imagine people start trusting it more.

at what point does that happen? is it after a few weeks? a few months? never? if you're using ai for pricing (or even forecasting, planning, or other business decisions), do you still review every recommendation, or have you reached a point where you're comfortable letting the system take the lead?

i'm curious whether trust comes from understanding how the ai reached its recommendation, or simply from seeing that it's consistently right.

Something I've been curious about lately.... When leadership teams talk about growth, how often does pricing actually come up?

Whenever I hear growth discussions, it's usually about acquiring more customers, launching new products, increasing marketing spend, expanding into new markets, etc. But pricing is one of the few levers that can impact revenue and profit almost immediately.

Do companies actively discuss pricing as a growth strategy in the boardroom? Or is it still viewed more as an operational decision that's handled somewhere else in the organization?

Something I've been curious about lately.... When leadership teams talk about growth, how often does pricing actually come up?

Whenever I hear growth discussions, it's usually about acquiring more customers, launching new products, increasing marketing spend, expanding into new markets, etc. But pricing is one of the few levers that can impact revenue and profit almost immediately.

Do companies actively discuss pricing as a growth strategy in the boardroom? Or is it still viewed more as an operational decision that's handled somewhere else in the organization?

A few years ago, it felt like every pricing conversation was about becoming more dynamic.

Update prices faster... React to competitors quicker... Use more data... Automate more decisions.

And honestly, that made sense. Most companies still had plenty of room to improve basic pricing execution. But lately, I've noticed the conversation changing. Instead of asking, "How often can we update prices?" people are starting to ask, "Can the system decide what action to take on its own?" That's where agentic pricing comes in.

The difference isn't just faster price updates. It's moving from systems that recommend actions to systems that can evaluate options, balance objectives, and execute decisions with minimal human intervention.

Will agentic pricing replace dynamic pricing? Probably not. Dynamic pricing becomes the foundation. But it feels like the industry is starting to care less about reacting to market changes and more about having systems that can proactively navigate them.

Curious if others are seeing the same shift or if we're just witnessing another buzzword cycle.....

Maybe it's just me, but a few years ago it felt like everyone in pricing was talking about dynamic pricing.

Every demo, every vendor, every article was about reacting faster to competitor moves, demand changes, inventory levels, and market conditions.

Now it feels like every conversation has become about agentic pricing instead.

I'm genuinely curious whether we're seeing a real shift or just a new label for the same ideas...

This might be a chicken-and-egg question, but I've always wondered... Do companies follow competitors because they're afraid to move first?

Or do competitors become leaders simply because they're the ones willing to move first?Whether it's pricing, promotions, AI adoption, new features, or pretty much anything else, it often feels like most companies are waiting to see what everyone else does before acting.

But if everyone is waiting, how does anything actually change?

For people who've worked in strategy, pricing, retail, or SaaS, what's usually going on behind the scenes? Is being first actually an advantage, or is it smarter to let someone else take the risk and learn from their mistakes?

Has anyone here actually bought something directly inside an AI chat yet?

Not talking about clicking a link to a website. I mean the whole shopping experience happening inside the conversation itself.

I’ve been hearing more companies are starting to experiment with this. I think Sephora is doing something in that direction too.

Feels like this could completely change how pricing and shopping work if AI becomes the actual interface between customers and brands.

Like instead of browsing sites manually, people just ask an AI what they want and the AI handles recommendations, comparisons, maybe even negotiating offers eventually.

Curious if anyone here has actually used something like this yet and whether it felt useful or gimmicky.