u/FirmBar865

Started noticing a pattern after adding a loyalty app to my store. Customers who used rewards once started waiting for points or discounts before ordering again instead of buying normally.

At first I thought repeat purchases were improving, but when I looked closer it was mostly existing customers buying with reduced margins attached to every order. Didn’t really feel like new behavior was being created, just cheaper purchases from the same people. Now I’m questioning whether the app is helping retention or just teaching people to avoid paying full price.

Started noticing a pattern after adding a loyalty app to my store. Customers who used rewards once started waiting for points or discounts before ordering again instead of buying normally. At first I thought repeat purchases were improving, but when I looked closer it was mostly existing customers buying with reduced margins attached to every order. Didn’t really feel like new behavior was being created, just cheaper purchases from the same people. Now I’m questioning whether the app is helping retention or just teaching people to avoid paying full price.