Advice needed — best way to approach NBFC partnerships for NTC borrowers in India?
We’ve been researching the Indian digital lending ecosystem, especially around small-ticket credit for students, new-to-credit (NTC) users, and gig workers.
One challenge we’re noticing is that many NBFCs seem interested in underserved borrowers, but partnership discovery and onboarding still feel highly relationship-driven.
Would love insights from people who’ve worked with:
• NBFC partnerships
• Co-lending / FLDG models
• LSP structures
• Embedded finance setups in India
A few things we’re trying to understand:
• What makes NBFCs take early-stage fintechs seriously?
• Are warm introductions almost mandatory?
• What metrics/data matter most in initial conversations?
• Are there consultants/advisors who genuinely help with lending partnerships?
Would appreciate any advice or experiences from operators in the ecosystem.