Which marketing GTM tools you use? I found these 7
I have been in the digital marketing space for 5+ years now. All these products now have AI Agents which I never thought would be happening!
And I have spent 3 weeks actually signing up and using 11 different marketing automation and GTM platforms. Not only reading reviews actually using them understanding their onboarding flow and here sword no one tells you:
- Customer io:
- Best onboarding attention to detail
- 5 clicks and you're in, zero friction
- AI agent responds in under 3 seconds, so actugood
- But renewal policy issues are a real thing; look it up before you sign up
- Hubspot:
- Easy entry, but you'll spend 45 mins doing setup before you can build anything
- Feels bland inside for what it costs
- Detection speed is fast tho, crawls your company info automatically
- Active Campaign:
- Richest UI of all of them, no contest
- AI emails don't sound like GPT, I am genuinely impressed
- Glitched on me mid-session tho, and their support rep is not great as per G2
- Brevo:
- Most underrated UI in the whole set at $8/mo
- Looks better than tools charging 25x more
- Shallow on strategy depth, more of an email tool than a GTM tools
- Mixpanel:
- Fastest signup, literally in 1 min
- Nothing to do after signing up until you connect your data, felt like a ghost town
- Great if you already have the data infrastructure, useless if you don't
- Apollo:
- Best for the sales team, period
- Data presentation is clean, the AI assistant is fast and factual
- Stops at outbound, doesn't touch lifecycle marketing at all
- Intempt:
- Doing full GTM motion in one place with their agent called Blu
- Still early, but the auto-detection is fast
- Worth keeping an eye on it you run PLG
Let me know if anyone wants the full breakdown per category in comments, happy to go deep on any of them.
What tools are you currently running for GTM? And which do you think is actually worth the price?