u/Formal-Spring9112

Has anyone experimented with ad frequencies that increase over time. I'm thinking specifically for games and players that have multiple sessions in their first week. Would it make sense to slowly crank up the ads from week 2 as they are now invested in the game so they will either tolerate the ads or upgrade to premium at this point.

Like many small indie releases my ads are set up for optimal user retention, not optimal earnings...

Google says they need a sufficient number of users installing and engaging for a minimum of 24 days in a 30 day period before this metric gets used for quality assessment. It looks like a good opportunity to gain visibility and up organic duscovery. Anyone have insights into what might be considered sufficient?

Share your DAU and MAU and whether you are above or below the threshold