The viability of brand ownership as part of SMM?
Quick summary of the relevant situations.
In the past, my assistant and I had done SMM (Social Media Management if you aren't aware) for a couple of colleagues. That was never an arena I wanted to be in, it was just asked of me, and I did it as a favor, more or less.
Recently, two people who had heard that I had done that reached out and wanted me to run their SMM for them, but not just the management and planning side of it. They asked me to host their channels as assets under my multi-media and tech solutions company. So the brand SM account is owned by my company, and they run the channels for revenue share.
I did some quick research, not very in-depth, and it seems this is something that does currently exist out there, but is utilized by massive-scale creators such as Mr. Beast. What are the communities thoughts on this? Seems like something that could go south quickly if not defined clearly and legally upfront, not to mention it shifts the risk of the channel failing and/or losing an audience to my company instead of them as individuals.
Side note: I never considered doing SMM, but when an opportunity comes it at least bears looking into.