u/GoBoldr

I'm thinking out loud a bit here - I wanted to talk through Portugal's IFICI or NHR 2.0 program, what stands out about it, and I why I personally really like how it's designed.

For starters, NHR 1.0 brought in a lot of foreign money, and had a big impact on getting properties renovated in big parts of Portugal. I've lived in Portugal for a year now, and I've heard a lot of Portuguese natives talk up how much of a difference it's in terms of how so many Portuguese cities and towns look.

...but, it was extremely forgiving to retirees, out-of-country investors, and resulted in big spikes in property costs without creating higher earning jobs or creating businesses in-country.

NHR 1.0 did lay the groundwork for NHR 2.0 - arguably critical work to make NHR 2.0 look feasible to a broader audience.

It's also a 10-year program that you have to continually qualify for, which as someone in the startup space, is absolutely huge. Startups often get pushed to sell or exit within 3-5 years, while anyone building under NHR 2.0 will have a big incentive to build something more stable for longer. Awesome for the people involved, awesome for Portugal.

There's still the true "golden" route left open, of course, with the option to invest in the national fund (which can then also be used to support economic growth programs in-country).

There's also still the barrier that even if you qualify, you still have to go through the bureaucratic process to get approved, and then wait. Some of Portugal's bureaucracy armor.

I would be curious to hear what others are thinking about the what and the why of it, and how anyone's process is going in 2026, if there's anything you can share?

Take Amazon. Amazon *really* sucks now, which is a shame because it's a genuinely valuable tool that's been validated like crazy.

The little things that I used Amazon for that I can't anymore are really basic:

- A place where I can buy a digital copy of a movie or show, watch it in any country, and expect that it's still going to be there.

- A shared, public wish list of physical products I want. Say I see a cool product on Instagram, Etsy, a business' direct website, and I want a place to direct people to a list of all of them when they're gift shopping for me. I used Amazon's for this for years, but first of all it's walled-off (meaning it only lists Amazon products) and second it's not terribly shareable anymore.

*I'm not personally affiliated with these companies in any way, but if we're talking GTM in the "AI age," I think people are looking for creative approaches. Here are some examples I'm taking notes from this week:

1.) PostHog. They're using billboards, of all things, but more recently they're turning old billboard signs in to duffel bags to market with the same materials a second time. The bags definitely stand out XD

PostHog as a brand is also all over LinkedIn. The whole team, which is helping. It's certainly helping them share stories about their marketing, which is how I got here.

2.) Octo Health. To get early users and user feedback, they have the team out in busy tourist areas with poster signs that are intentionally provocative (about health, the company's product) and using that to build very public engagement.

That's an important one because if you go to Octo Health's website, it looks... just like every other vibe-coded AI product website. So what they're doing is working in an especially crowded (and typically un-sexy) field.

Happy to find this sub, I was looking for good places to share the GTM I see working in the wild!

Hi folks!

I built (vibe-coded) a tool I use on my computer and phone to save social media accounts. Whether it's someone I want to follow, someone I want to share, a product I want to revisit, etc.

Most platforms (Instagram and LinkedIn especially) make it *really* hard to find something again if you don't save it right on the spot.

What I have is something more like a fancy Bookmarks tool that shares tag on both my phone and computers. It's small, it's lean, it's functional, and it's really handy.

Soooo

1.) What would I need to turn it in to an official extension?

2.) If I did that, would it still work (or at least, communicate two-way) with the existing web app that I also use on my phone?