u/Grouchy_Length_5557

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I’m working on a tool that does exactly one thing: it helps local businesses get Google reviews from their existing happy customers.

How it works - the business owner adds their customer to a list, and the tool reaches out to that customer asking them to leave a review. That’s it.

No SEO dashboard, no marketing automation, no reputation management suite. I know there are plenty of tools out there that do this, but they’re bloated with features a small gym owner or a neighborhood restaurant will never touch.

My thinking: most local businesses don’t need a marketing platform. They just need more reviews so they show up in local Google search. So I’m building only that.

For those of you with experience in this space - is “simple and focused” actually a selling point here, or do buyers end up wanting the bloated all-in-one anyway?

What am I missing?

I’m working on a tool that does exactly one thing: it helps local businesses get Google reviews from their existing happy customers.

How it works - the business owner adds their customer to a list, and the tool reaches out to that customer asking them to leave a review. That’s it.

No SEO dashboard, no marketing automation, no reputation management suite. I know there are plenty of tools out there that do this, but they’re bloated with features a small gym owner or a neighborhood restaurant will never touch.

My thinking: most local businesses don’t need a marketing platform. They just need more reviews so they show up in local Google search. So I’m building only that.

For those of you with experience in this space - is “simple and focused” actually a selling point here, or do buyers end up wanting the bloated all-in-one anyway?

What am I missing?

I’m working on a tool that does exactly one thing: it helps local businesses get Google reviews from their existing happy customers.

How it works - the business owner adds their customer to a list, and the tool reaches out to that customer asking them to leave a review. That’s it.

No SEO dashboard, no marketing automation, no reputation management suite. I know there are plenty of tools out there that do this, but they’re bloated with features a small gym owner or a neighborhood restaurant will never touch.

My thinking: most local businesses don’t need a marketing platform. They just need more reviews so they show up in local Google search. So I’m building only that.

For those of you with experience in this space - is “simple and focused” actually a selling point here, or do buyers end up wanting the bloated all-in-one anyway?

What am I missing?