u/GuiCostaVC

i've been thinking about how many saas founders pick a channel because it sounds logical, then reality is completely different once they actually test it.

for example:

- linkedin ads sounds perfect for b2b, but the cpc can be brutal
- cold email sounds scalable, but sometimes the timing/trigger is too weak
- reddit sounds cheap, but the traffic can be super mixed
- product hunt can bring a spike, but not always users who stick
- seo sounds great, but it can take forever before you know if it's working

curious from people here who actually tried stuff:

- what channel did you expect to work but didn't?

- and what channel worked better than expected?

- also, if you had to start again with a small budget, what would you test first?