Google Account suspended Unacceptable business practices
Hey everyone, looking for some help. One of my Google Ads accounts was suspended for Unacceptable Business Practices on June 12th, and my appeals aren't working. Here is the backstory:
The Old Account: The previous manager messed up conversion tracking for 4 months (every click counted as 3 conversions). When I took over, the smart bidding/learning phase was completely ruined. It stopped converting entirely.
The New Account: To fix the broken learning phase, I created a brand new Google Ads account on the same Gmail, linked it to the same payment profile, and launched fresh campaigns. It worked perfectly, hitting a 10X ROAS.
The Suspension: Two months later, it got slapped with the suspension.
I suspect it's due to one of two reasons:
Double Account/Payment Link: Creating a second account for the same business on the same Gmail/billing profile might have triggered a system flag for circumventing systems/unacceptable practices.
Bad Landing Page Code: The team that built my landing page cheaply copy-pasted code, leaving old source links/redirect loops in the backend. (I have since cleaned this up and redirected everything to a brand new, clean website).
Has anyone dealt with this specific situation before? Is it possible to recover the new account, or should I be focusing on fixing and running the old one? Any advice on how to phrase the appeal would be massive. Thanks!