Another annoying 'What CRM should I use?' post
I promise I did look in post history, but I'm new enough to all this that I don't even understand what a lot of the abbreviations people bring up mean.
I started recently for a company that has changed names and been acquired as a subsidiary of a larger company. We've been around for 30 years but been slowly modifying. So far we have
-Changed from a wordpress website to shopify
-Switched from Quickbooks Desktop to QBO
Our new overlords are really open to us growing and putting money towards it, but I want to do my research before I get too far down the line with what turns out to be not the right platform.
Right now we have 2022 Goldmine as our CRM (if you can call it that - it feels like a glorified email hub to me, and doesn't integrate with anything online)
We sell B2B mainly. 5,000-$25,000 equipment and the supplies for it along with tech support and installation. We only have 6 employees but hope to grow. Our main lead paths have been trade shows, and trade magazines, and drowning people with emails to the point everything probably goes to spam.
What I'd like to see in a CRM:
-Integration with QBO and Shopify (pretty sure most if not all offer this)
-Ability to gather leads from multiple online advertising sources in one place and (somehow) rank their value (Meta Business ads, LinkdIn, etc.) so we can figure out what is working and what isn't.
-It would be great if marketing campaigns for multiple platforms could also be generated from the same place.
-We have an email campaign running now via a marketing firm but I don't think it will be very successful, if only because we have absolutely no idea on how to rank and follow up on anything. We see that a percentage of people out of thousands clicked on our ad, but when we try to follow up with emails or phone calls it seems to go nowhere. It may not be the right marketing for our business model, but we are just getting started down this road.
-Ability to send out e-mail campaigns of our own.
-Easy to use interface (our salesmen are older people who may not be eager to embrace a new platform if it's not user friendly).
-Ideally it would be amazing to have a platform where eventually we can bring over contact and conversation history from Goldmine - but I know that might be a tall order.
I've done a discovery call only with ZOHO so far, and an initial one with Pipedrive with a followup tomorrow. I've seen a lot of Pipedrive advocates here, but I did ask someone who used it and they didn't like the interface but said they heard it changed recently. They can't directly migrate from goldmine, and exporting a .csv file of years of contacts with no help sounds like a nightmare. Zoho seems like a good contender, and I saw something about the Zoho One plan, that might be cheaper than paying for 5 separate seats. But something tells me to keep looking.
I think because of our large existing contact base (2000+), we would need a bigger platform than the Starter version of Hubspot can offer - and $7/user to $800 a month is just a huge jump and we can't afford. So I don't even want to look too much at Hubspot.
I saw some videos recommending OnePageCRM, but more and more recommendations keep cropping up. Too many to really look thoroughly into.
I promise I've been trying to do my due diligence, but I'm new to this job. I am not an expert but I can see we definitely need to choose a direction and start heading that way. If someone could point us in the right one that would be grand.