Need a ppc tool before prime day
Ok I’m stressing out a little. We left our agency 3 months ago and built a small in-house team. Prime Day is our first big event on our own and I still don’t have a tool picked.
We went through a pretty serious eval and trialed AdLabs Pacvue Atom11 and Intentwise. We narrowed it down to Atom11 and Intentwise. Both have better pricing and both had good support when we had questions during the trial. Atom11 also has that inventory aware automation feature.
But two things are messing with me right now.
One ) someone in another thread said Atom11 had some issues and I keep thinking about it.
Two ) my PPC person has used Intentwise before. They already know the tool and know where everything is. That feels like a big deal when it comes to getting comfortable with something new.
The trial went fine on both but two weeks of normal data tells me nothing. I have no idea how either one holds up when we’re pushing 300k in spend over a few days. Has anyone here used Atom11 during a big event like Prime Day or Black Friday? And is the inventory automation really worth the investment?