SUPER low conversion rate (<0.40%) What's wrong with my website?
Hey all! .. So I spent the last few months designing a new website and launched a new clothing brand.
I’ve been using ads and im getting a lot of traffic but the conversion rate is super low <0.50%. What’s wrong with my website?
Does my web design come off as amatuer-ish? or bad? IMO it looks really good to me, so I have no idea whats going on.
Can you check it out and let me know what might be causing it to be so low?
Note, many of my ads display the product price in it, so I’m sorta already vetting buyers who are still interested despite the price. So I feel like something on my website once they land is turning them off. Any ideas?
The website is called Kimara Coast.
Homepage: https://kimaracoast.com/
Product Page: https://kimaracoast.com/products/paradise-burgundy-tropical-leaf-short-sleeve-button-up-shirt
I'm not sure what I should focus on.. these are a few of my ideas:
- Desktop or mobile menu improvements?
- Product page buildout?
- Blog page design?
- Home page simplification?
- Something else?
Roast me, or give nice feedback. Either or! :)
I'm happy to give feedback in return!
Thanks! :)