u/HighschoolStartup

https://preview.redd.it/6qs2jvpwawjh1.png?width=576&format=png&auto=webp&s=0c7b45d2e7c12d52404f8f59ec3b9915b2d04e0c

After launching 2 Chrome extensions, one thing I learned is that marketing became way easier once I stopped treating it like “post everywhere and hope something sticks.”

What worked better for me was figuring out where people were already looking for a solution, then matching the channel to that intent.

I’d structure it like a simple acquisition workflow instead of randomly posting everywhere:

1. Product Hunt – prepare the launch properly, build a small audience before launch day, collect early feedback, and use the launch for visibility + social proof.
2. Reddit – find 5–10 subreddits and post what ur doing.
3. Social media – repurpose the same ideas across X, LinkedIn, Threads, etc. Post use cases, before/after results, lessons from building, customer problems, short demos, and founder stories.
4. Paid ads – don’t start by throwing money at Meta/Google. First figure out which message, audience, and landing page convert organically. Then test small budgets, track CAC → signup → activation → paid conversion, kill losing campaigns quickly, and scale winners.
5. Landing pages – create separate pages for your main use cases/keywords instead of sending everyone to one generic homepage. Match the page directly to the traffic source.
6. SEO – target high-intent searches around the problem your product solves, especially comparison, alternative, “how to,” and specific use-case keywords.

These 6 are basically the golden step I'd do whenever I launch a product.

For example, instead of posting “I built a Chrome extension that does X,” I’d search Reddit for people asking things like “is there a way to do X automatically?” or complaining about the exact workflow my extension fixed. I’d answer the question normally, explain how I handle it, and only mention the extension if it actually made sense. Those users were usually much more valuable because they already understood the problem.

Same thing with social media. A post explaining 10 features usually didn’t do much, but a 15-second video showing “this normally takes me 5 minutes → click extension → done” was much easier for people to understand.

Product Hunt was useful too, but mostly as a launch event. It gave me feedback, some users, backlinks/social proof, and content I could reuse later. I wouldn’t expect it to carry growth by itself.