u/Historical_Stick7611

This is probably gonna be more about me ranting about how marketing around vibecoding has genuinely just become all about building SaaS apps and monetizing them easily and quickly but not about how much effort it really requires to build something profitable.

Don't get me wrong, I do think vibe-coding is great. its a good way to help you start from somewhere as opposed to nowhere. Pre-AI, it took a lot of effort to do two things mainly:

1. Building (SaaS/apps, coding for a month or two for an MVP, learning syntaxes)

2. Marketing (Reddit marketing, Insta TikTok reels, X building in public)

Point 1 has genuinely reduced the barrier to entry, making it easier for everyone to reduce timeframe to reach MVP. But nowadays, people, especially influencers, just hook viewers in by saying "build in a weekend and grow MRR", without addressing the fact that even pre-launching on product hunt or something requires SOME effort, if not all of it. Point 2 is definitely the hard part, and i dont know if it required more effort than coding before or not, cuz i still struggle with reddit and insta/tiktok

Truth be told, I didnt know much about building before cursor and claude/codex either. I got hooked in that way too. But I have genuinely grown to show appreciation for how marketing is really important and 80% of the work, considering i come from an engineering background. I just wish that content out there nowadays were more authentic about building software for what it is, the passion of building.

What do other vibecoders/developers think about this? What kind of authenticity would you like to see in using something that was made by indie devs/builders?

for example, I would definitely advise someone whos also starting out that you need to fail a lot more than you think to actually achieve something really great, and if i was an influencer, my content would be revolving around that too

Feels like this became extremely cmmon ever since vibe coding became a thing. People create their own versions of reddit searching tools that send you information about real time keywords trackers to find real leads for you, obviously for every startup's SaaS products specifically nowadays.

I just dont know which one is reliable anymore?

Do you guys manually search up relevant keywords for your SaaS? or do you use any reddit trackers and is it helpful? also is the pricing worth it?

Im trying to understsand B2C marketing cuz I really wanna grow things that I build, but practically all the advice I ever recieve is that "Target your ICP, find out where they are, send them cold DMS/emails on reddit, Run ads (too expensive), consistent with Insta reels/Tiktok, build in public on X"

Thing is, these are very generic. I can do it, but i cant strategize every single strategy. I know the more I do things, the more I will learn. But i dont know what kind of tactics to employ. Anyone can share how to grow in marketing?

So I work in a construction company for mechanical, electrical, hvac, and firefighting + fire alarm systems. basically, its been in business for 20 years now and everyones practically too old to figure anything internal aside from things they work in.

I am the youngest person in the company so far with about zero experience in construction (learning tho) but a lot of insights about AI applications and automations for different workflows and processes. One thing I did is document generation, which is highly needed and makes life easier as opposed to manually editing in excel and copy pasting same files, especially with text recognition to automate the process.

What I do not know is what more i can do to automate this? any vibecoders or automation experts here have any advice on how you could save time or money that really helped internal business workflows?