u/Hot_Fun8777

Hey everyone,

I recently built a small web tool called IPNova: ipnova/online

It’s a simple platform where you can check IP-related information and use basic network utilities. I made it mainly to learn and improve, but I’m now trying to see if it can actually be useful for others.

I’d really appreciate any feedback:

• Is it useful for you?
• What features are missing?
• What would make you trust/use it more?

I’m still improving it, so honest criticism is welcome.

Thanks 🙌

I’m currently building a custom VPN service that automatically routes you to the best possible connection, plus tailored packages depending on your type of work.

Right now I’m still developing and adding features, so I want to understand what actually matters most before going too far in the wrong direction.

Who here would be interested in something like this?
And what kind of work do you do (e.g. e-commerce, streaming, marketing, dev, etc.)?

Trying to focus on what’s actually useful instead of adding features nobody needs.

I’m currently building a custom VPN service that automatically routes you to the best possible connection, plus tailored packages depending on your type of work.

Right now I’m still developing and adding features, so I want to understand what actually matters most before going too far in the wrong direction.

Who here would be interested in something like this?
And what kind of work do you do (e.g. e-commerce, streaming, marketing, dev, etc.)?

Trying to focus on what’s actually useful instead of adding features nobody needs.

I went into this thinking the hardest part would be finding a winning product.

Tested multiple products, ran ads, spent around $1.8k total.

Some products actually got clicks… even a few add-to-carts.

But almost no sales.

At first I thought:
→ wrong product
→ bad creatives

But after looking closer, the real issue was different:

People didn’t trust the store.

→ product page felt generic
→ no real proof
→ unclear why this product even matters

Basically… I was getting attention, but not conviction.

Once I started fixing that (not just ads), things made more sense.

Curious — for those running ads right now, what’s been harder:
getting clicks or getting actual sales?

>

For the longest time I kept telling myself:
“I just need more traffic.”

More posts.
More ads.
More outreach.

Because in my head, more eyeballs = more clients.

But it never really worked consistently.

Some weeks I’d get a few inquiries…
then nothing again.

What finally made me rethink everything was something simple:

I looked at the people who did reach out.

And realized most of them didn’t convert.

Not because they weren’t interested…
but because the process was messy.

→ unclear offer
→ too many steps
→ slow replies
→ no real follow-up

Basically… I was leaking the few opportunities I already had.

So instead of chasing more traffic, I fixed that:

Made things simpler
Responded faster
Cleaned up how people move from “interested” → “client”

Same amount of traffic…
but way more consistency.

Nothing crazy, just finally predictable.

Curious if anyone else went through this —
was your problem actually getting leads, or converting them?

This sounds backwards, but hear me out.

I had a campaign that was finally working:
solid CPA, consistent conversions, nothing crazy but stable.

So I did what everyone says to do…
I tried to scale it.

Increased budget → performance dropped
Duplicated ad sets → unstable
Broader targeting → worse conversions

Basically killed what was working.

So I tried something different:
I stopped scaling the campaign… and focused on feeding it better inputs instead.

→ New creatives (same angle, different hooks)
→ Better landing page flow
→ Stronger first 5 seconds (less selling, more context)

Same budget.
Same structure.

Performance recovered — then improved.

Made me realize:

Most people try to scale spend before they scale signal quality.

And Meta just amplifies whatever you give it — good or bad.

Curious how others are scaling right now… are you pushing budget or improving inputs first?