▲ 40 r/programmatic
FTC is reportedly drafting a multibillion-dollar complaint against Amazon over opaque auction dynamics and undisclosed "reserve pricing"
Even if Amazon DSP is safe for now, a legal crack down on their core retail search ad business could fundamentally alter how they cross-subsidize and bundle their programmatic offerings to brands. How do you see this playing out for independent alternatives like TTD?
u/Hungry_Can_2164 — 2 months ago