
The Fellow Fix™ A New Innovation in Fellow Coffee Customer Service
This thread details a failed part on a Fellow Aiden coffeemaker, and The Fellow Fix™ being applied, their publicly announced firmware solution for a failed, physical part that was causing them warranty headaches (costing them money).
I have lusted over the Fellow Espresso Series 1 as much as anybody. No more. I see no reason to believe that Fellow won't apply the same unethical solution to the Fellow ES1, a much more complicated machine. I'll stick to my GaggiMate/GCP, which also "permits" me to use a bluetooth scale. Yes, I am very disappointed in Fellow as a company.
I have an Aiden. I like it, it makes good coffee, and it broke. Sound familiar? It wasn't a bad break, it still made coffee, but an error started popping up on the display saying "Set showerhead selector to single", even when it already was. Some don't read underneath the warning, where it tells you, admittedly in very fine print, to push the button one more time to override the warning, and brewing resumes. Hardly the end of the world, but I chose to fix it.
I got online and found the culprit, the tiny showerhead selector switch in the center of the showerhead. https://www.reddit.com/r/FellowProducts/comments/1mzq7zl/set_showerhead_to_single_error/
Turns out it is a well known, well documented problem, one that has been a recurring headache for Fellow. They have replaced entire units due to the failure of this tiny, cheap (too cheap, apparently), user replaceable part. The tiniest metal part on the edge corrodes (this has no effect on the function of manually setting the showerhead), likely due to heat and water intrusion, and when it corrodes enough, it no longer allows Fellow's elaborate magnetic detection system to detect the showerhead position.
Since my Aiden is about a year old, I give your Aiden about the same amount of time until yours fails too. But don't despair, because the Fellow Fix™ solves the problem! For Fellow, that is.
I bought my Aiden used for about half price, and lucked out with the updated model with the stainless steel mesh over the water inlet, and the only "Add water" warning I have ever received has been the result of the reservoir actually running out of water.
I did look over one day and noticed my lid looked crooked, like warped upward but only on one corner (the opposite corner of the pic in the link). Heat expansion (yes, nearby that pesky showerhead selector) had apparently made the corner pop out of its seat. Hard snapped it right back in, problem solved.
https://www.reddit.com/r/FellowProducts/comments/1j9rjle/comment/no0tfg4/
I ordered the $20.00 with shipping showerhead (They don't sell the $1.00 center switch separately, even though it just quarter turn screws into the showerhead), in white because black is sold out. No surprise, right?
The very next day, I read this, a public announcement from Fellow, announcing their latest, 1.5.9 firmware: "We are removing the showerhead-specific logic". The Fellow Fix™. https://www.reddit.com/r/FellowProducts/comments/1t7crg5/upcoming_aiden_firmware_update_version_159/
They refunded my money on a Sunday, and told me to keep the showerhead when it arrived. Nice of them.
I think it is fair to say, Fellow does not have a reputation for quality (That has not stopped them from becoming a 9 figure company, nor me from buying their products). The Fellow Fix™ is not the way to redefine that image.
The Fellow Fix™ is the dumbest, most unethical, legally risky thing Jake Miller has ever done as the founder and CEO of Fellow. Instead of fixing an oft failed, cheap, user replaceable part, Miller has decided to make it go away (along with the safety feature and most importantly, the costly warranty replacements) with a firmware patch.
He ordered the removal of the feature, the SAFETY feature Fellow engineers thoughtfully designed, that warns one of a mismatched showerhead selection relative to the basket, which could cause the overflow of scalding hot water. This conveniently makes the faulty part inoperable, for sensing purposes, and will simultaneously do away with many, many future customer service tickets. He wants to save money, by reneging on his obligations to his customers. Instead of replacing a failed Fellow part, he wants it to remain, only go unnoticed.
Users will now have to just ignore the dead, decaying mouse behind the refrigerator. Future buyers will not even notice the mouse.
I can distinctly remember being both surprised and delighted, “Oh yeah, I forgot!” when I got the warning the first time. “Wow, how cool, it knows!”. Fkn A, Fellow™!
Yeah, it's just a Fellow first world bell and whistle (although companies often add forced "warnings" for liability reasons. Miller may regret this yet), but Aiden customers paid for it, as it was marketed to them, and he's only removing it so he doesn't have to send you a dollar part.
https://www.youtube.com/watch?v=mDvm1cIpC0Y&t=30s
I was seriously considering the Fellow Espresso Series 1 (Miller likes you to say the name in its entirety). I have repeatedly said the design is MoMA worthy, and it truly is. I told Nick the beefy steam wand is macho, and reminds me of a Harley tailpipe. I like to think that is part of his vernacular now.
But the build quality is of course unproven, and if this is how Fellow chooses to handle cheap, failed, user replaceable parts on the Aiden, only a diehard fanboy should consider buying the ES1.
When Jake Miller went to Kickstarter years ago, asking for money, I doubt he said failed parts on his products would be ignored, and their (safety) features eliminated by firmware. What changed at Fellow? What happened to standing behind your product? Has that business principle been neuralyzed?
https://cdn.shopify.com/s/files/1/0057/6235/1219/files/Jake_MIB_GIF_Option_1.gif?v=1688142313