How do I transition into an AI Marketing Strategist role?
I need some career advice because I feel a little lost about the next step.
I have around 2.5 years of experience in marketing. I started in a startup, so I got exposure to a bit of everything SEO, analytics, blogs, social media, content strategy, etc. Recently I’ve also been learning and working around GEO, AEO, understanding GPT behavior, search patterns, and how AI is changing discoverability.
What I really want is to move toward an AI marketing strategist kind of role someone who understands both marketing strategy and how AI/search systems work.
But I’m confused about:
- What skills actually matter for this transition
- Whether I should focus more on technical skills, branding, analytics, prompt engineering, automation, or something else
- What projects/certifications/experience would genuinely help
Right now I understand the basics of AI-driven search behavior and content optimization, but I feel like I’m missing the bigger roadmap.
Would love advice from people already working in AI marketing, growth, SEO/GEO, or adjacent roles. What helped you level up?