what CRM are you guys actually using? and is anyone tracking where their leads come from?
Our current system is... outlook and excel. which, looking at it written out, is embarrassing.
we have no idea which leads came from referrals vs website vs cold outreach vs trade shows. we just close deals and don't track the source.
starting to think this is why we keep spending money on channels that don't work — because we literally can't tell which ones do.
what are you using for CRM and do you actually track attribution? if so, what did you learn about which channels perform?