r/FreightBrokers

How to kill it as new carrier sales rep?

Would love everyone’ advice. New to this industry, just started. What do I need to know about building relationships in this industry in order to create a solid book of business outside of the standards of consistency, follow-up etc?

Are there specific strategies people use in order to help facilitate these relationships?

For example- do people ever send a thank you to someone they are building a relationship with? Are touches like this a good move in this industry? Or is it strictly a numbers game?

Additionally, as a woman. Do other women in industry find taking a gruff no nonsense approach work better than a more friendly demeanor?

Thanks in advance

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u/parcheesy123 — 15 hours ago

Is northeast outbound the worst market in the country right now?

I'm sure it isn't but good god shit has been crazy up here for dry van lately. How's the rest of the country/equipment looking for you guys?

Southeast has loosened I know since produce ended, and flatbed is fucked as per normal, but not sure about midwest, west coast, reefer etc since I don't do any of that type of work.

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u/Joel_Hirschorrn — 18 hours ago

How do you know a lane is worth building around?

One profitable move does not always make a good lane. Consistent volume, reload options, equipment fit, dependable schedules, and a customer who communicates can matter more than the best rate on a single load. 

What has to be true before you put real time and capacity into developing a lane?

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u/CRST-International — 15 hours ago

I spend hours planning multi-stop loads. Found an AI that says it can do it. But I'm scared it'll send my driver through a mountain

I work the night shift at a small trucking company. It’s pretty peaceful. I like it very much. But planning is really tough for me

I have four partial loads that need to be shipped out the next day. All these partial loads need to be dispatched in almost the same direction. I want to combine them in one truck

It's like a puzzle. I am arranging the stops. I am measuring the distance. I am just trying to find out the most suitable order of shipping these partial loads

I found numeo ai online. They have an AI assistant for route optimization. It says it can plan complex multi-stop loads. It looks simple. Too simple.

I'm worried. What if the AI routes the truck through steep mountain passes with overloaded axles? What if it doesn't account for weight distribution? What if it sends my driver on a route that's technically shorter but practically impossible?

I really wanna trust technology. But I have seen route planners fail before. I need some concrete instances. Has anybody really employed an AI in such a scenario? Did the AI solve the difficult problem? Or did it simply draw the shortest line?

I'm a night dispatcher and I want to be efficient. But I also don't want to send a driver into a bad situation.

If you've tested something like this, please tell me how it went. I'm curious but cautious…

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u/beccaaaaaaaaa — 21 hours ago
▲ 3 r/FreightBrokers+1 crossposts

PNW tightening - dry van

Why is OR/WA so tight with finding coverage right now? It seems like there is double the volume for that region compared to last year. This is usually the downtime before Q4 rates kick in.

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u/MoodyGuti — 22 hours ago

VOIP driver numbers

This is why we block any carrier calling with a drivers cell number phone number that is a VoIP.

u/ntwdequiptrans — 23 hours ago

T&E Bond question

I am having an issue with connecting a T&E bond to a manifest so I can cross a load of vehicles. If anyone has experience with the ACE system and finding/connecting a processed bond so I can create a manifest to have my driver cross, please PM me.

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u/SafetytimeUSA — 18 hours ago

Thoughts on this industry

I have been in this business for close to 4 years now. about to leave my company and pursue a different industry. there's far too many brokers out there and impossible to bring on new business. you could cold call 50 companies a day and you will hear the same response "oh were customer routed" , "not looking to add on new partners".

Logistics is one of the most important parts of any business, but we're the last to get paid and constantly get treated like shit. customers/shippers don't care or value relationships anymore. your one of 5000+ brokers out there, they can find someone cheaper and better at anytime.

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u/t1er10x — 2 days ago

Can Carriers Formally Report Brokers for Bad-Faith Practices?

Is there a formal way for carriers to file a complaint or report a broker when we believe they are acting in bad faith or handling a situation unfairly?

I’m asking because it often feels like brokers have several tools and platforms available to report, rate, penalize, or otherwise affect a carrier’s reputation and business. But when the situation is reversed, it seems like carriers are often left with no real way to formally address unfair treatment from a broker.

Is there an established process, platform, or organization where a carrier can file a formal complaint against a broker for things such as bad-faith practices, unfair treatment, misrepresentation, or other inappropriate behavior?

I’m genuinely interested in hearing from both brokers and carriers who have dealt with this before. What options do we actually have as carriers?

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u/whompingunz — 2 days ago
▲ 19 r/FreightBrokers+6 crossposts

Catch up on what happened this week in Logistics: August 11-17

Hey everyone,

If it's your first time reading one of my posts, my name is Menachem, and I have a weekly newsletter called Logistic Pulse that breaks down the top logistics news from the past week. We're currently on week 59!

Let's jump into it,

Somebody paid $3.78 million to skip the line in Panama

Daily auctions for August transit slots through the Panama Canal's Panamax locks have averaged about $1.1 million, more than sixteen times what the same slots went for a year ago. Auctions for the larger Neopanamax locks are averaging around $2.5 million, the highest on record, with individual slots since late July hitting $3.78 million.

Two things are squeezing at once, and they're unrelated.

The first is water. The canal runs its locks on fresh water from Gatun Lake, which is currently below its long-run average, and Argus expects it to keep dropping. A strengthening El Niño tends to bring drought to Central America, and the Panama Canal Authority has already imposed three draft restrictions on the Panamax locks in the past month, with the permitted draft scheduled to fall to 47.5 feet by September 3, down from the usual 50. Fewer drafts mean less cargo per vessel and a longer queue behind it. On August 3, 113 ships were waiting for a transit slot. On January 2, there were 40.

The second is oil. The Strait of Hormuz has been disrupted since the U.S. and Israel-led bombardment of Iran began on February 28. That waterway normally carries about a fifth of global oil flows, so Asian buyers have been sourcing crude and refined products from the U.S. Gulf Coast instead, and the shortest way from the Gulf Coast to Asia runs through Panama. Energy cargo is now competing for the same slots as everything else.

Most large carriers book transit slots well in advance at fixed rates that bear no resemblance to these numbers, and only up to 30% of canal traffic goes through the daily auction. The Panama Canal Authority has characterized the million-dollar payments as temporary market fluctuations rather than a general fee increase. So the auction figure isn't a bill anyone's container is paying. It's a read on how badly some operators need to move right now, and it's the same signal that preceded the 2023 restrictions.

What this means for you: If you have clients importing to East Coast or Gulf ports on all-water services, this is the week to ask their forwarders about canal surcharges and transit buffers rather than the week the surcharge shows up. Draft restrictions cut container capacity per sailing, and that shortfall gets recovered somewhere on the invoice. The thing to watch is which pressure eases first, because a drought story resolves when it rains and an oil-routing story doesn't. If your inventory planning assumes normal all-water transit times into the fall, build in slack now and be honest with brands about it before they commit to a promo calendar.

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Fewer people are stealing your freight, and it's costing much more

Verisk CargoNet logged 677 supply chain theft incidents in Q2, down 26% from a year ago and 14% from Q1. Estimated losses over the same period went from $135.7 million to $304.6 million.

The average theft with a reported commodity value came in at $564,009, though CargoNet is upfront that a handful of extreme losses dragged that figure around. The plain reading is that much of the low-effort volume theft has dried up, while a smaller group has gotten much better at picking targets. Keith Lewis, who runs operations at CargoNet, put it as groups that aren't trying to steal more freight, just trying to identify the right shipment.

What they're picking is specific. Metal theft rose from 54 to 80 incidents, with copper still the favorite and aluminum, nickel, and tungsten climbing. Enterprise computer and networking equipment stayed a priority, along with crypto mining hardware, and CargoNet makes the point that matters for anyone touching this freight: these loads can be worth millions, and they move through the network as ordinary dry goods, with paperwork and a security profile that don't reflect what's inside. Meanwhile, beverage and grocery theft fell off sharply, auto parts and tires dropped, and seafood went up by eleven events, which is its own strange little trend.

The decline came mostly from two things going away. Fewer criminals are buying up legitimate motor carriers to book freight under a clean operating authority and then disappear with it, and there was less organized theft of unattended loaded trailers, especially in California, Texas, South Florida, and Dallas-Fort Worth. Straight theft events dropped from 488 to 378. Fictitious pickups barely moved, 165 down to 158.

Business email compromise is still the front door. One set of credentials gives someone shipment data, contact directories, and access to a TMS, enough to identify a valuable load, impersonate a party everyone already trusts, and reroute it while it looks completely normal to the broker, the carrier, and the receiver. If that sounds familiar, it's the same mechanic behind the Ceva intrusion we covered two weeks ago.

Now put Landstar next to that. On its July earnings call, VP and chief safety and operations officer Matt Miller disclosed that the company has cut its approved carrier pool from more than 100,000 in mid-2022 to roughly 64,600 today. That's a 35% reduction, over 35,000 carriers removed, and it dropped another 7% year-over-year in Q2 after a 19% cut in Q1. Overdrive reported that the effort began in response to cargo theft and freight fraud, with identity checks and tighter compliance measures layered on.

It ends up somewhere else. The Supreme Court's May decision in Montgomery v. Caribe Transport II broadened broker liability for carrier selection, and CFO Jim Todd said plainly that cases that used to be dismissed on federal preemption grounds must now be litigated. Landstar took $10.5 million in unfavorable prior-year claims adjustments in Q2, with three of the five responsible claims coming out of brokerage. CEO Frank Lonegro is asking federal regulators for clearer vetting standards, which is what a company says when it has spent four years building a process and would like everyone else held to the same one.

The market seems to be pricing it as an advantage. Landstar's insurance renewal on June 1 came in with auto liability flat and broker liability up about 3%, which is a soft outcome for a post-Montgomery renewal. Agent inquiries have picked up since the ruling landed, including an $18 million Midwest brokerage that signed on as an independent agent. And this is all happening in a tightening truckload market, with Lonegro describing capacity as having tightened significantly and conditions moving in favor of the provider for the first time since late 2022. Landstar's truck revenue rose 19% to $1.33 billion on 2% load growth, so essentially all of it came from rates.

What this means for you: If you broker, understand what the Landstar number implies: tens of thousands of carriers got dropped by one of the most established networks in the country, and they are calling somebody, and that somebody has a real chance of being you. On the theft side, the exposure isn't the yard; it's the inbox. BEC is now the access point for most sophisticated schemes, making carrier fraud an IT problem your ops team inherits. And if you handle metals, enterprise hardware, or anything with a fast resale market, the freight needs a security profile that matches its value rather than its BOL.

Nobody ordered many more robots. They spent 21% more anyway

The Association for Advancing Automation put out its Q2 numbers, and the interesting part isn't the unit count.

North American companies ordered 8,940 robots in the second quarter, worth $622 million. Units were up 4.3% from a year ago. Order value was up 21.3%. Run that out, and the average robot ordered this quarter cost around $70,000, up from roughly $60,000 a year earlier. Buyers aren't adding volume so much as buying up the stack, integrating into bigger systems rather than adding another arm to the line.

The first half totaled 17,995 units and $1.166 billion, a 2% increase in units and 6.6% in value. Underneath that flat-looking topline, the customer base is shifting hard. Automotive OEM orders fell 25% in the first half, which historically would have dragged the whole market down. It didn't, because semiconductors and electronics ordered 35% more units, life sciences and pharma 32%, automotive components 24%, and food and consumer goods 17%. Non-automotive buyers were 56% of Q2 units. A3's Alex Shikany framed it as the market mix continuing to evolve, which is the polite version of saying Detroit stopped being the whole story.

Two caveats before you take that to a client meeting. A3 counts industrial robot orders across all of manufacturing, so this isn't a warehouse automation number, even though it’s reported as one. And these are orders, not installations, so they reflect decisions made a couple of quarters ago.

The piece that does translate is collaborative robots. Companies ordered 2,774 cobots in the first half, totaling $114 million, which accounts for 15.4% of all units but less than 10% of the dollars. That gap is the whole point. Cobots are the cheap, fast, low-infrastructure end of the market, and adoption is concentrated where the work is fiddly and high-mix: they were 43.7% of life sciences orders and 36.5% of semiconductor and electronics orders.

For context on the demand side, companies bought more than 36,700 robots last year, the most since 2022, and Interact Analysis found that 92% of surveyed companies plan to increase automation spending this year. GXO has invested close to a billion dollars in automating its buildings over the past five years. Amazon signed a warehouse automation supply agreement with AutoStore on undisclosed terms, which is notable mainly because Amazon builds most of its own robotics, and going outside for cube storage suggests it isn't trying to build everything twice.

What this means for you: The per-unit price is moving against you, so any automation quote you're sitting on has a shorter shelf life than you'd think, and a proposal you priced six months ago probably isn't the proposal you get today. If capex has been the reason you keep passing, cobots are the honest entry point rather than a compromise, and the industries adopting them fastest are the ones with messy, variable, high-mix work, which describes most multi-client fulfillment floors. And with 92% of companies planning to spend more, expect the automation question to move from a nice differentiator to a table-stakes item in RFPs.

QUICK HITS

U.S. retail sales came in at $763.6 billion in July, down 0.6% from June, according to Commerce Department data, after June managed a 0.2% gain. The pullback is consistent with what warehouse operators have been describing all summer: retailers pulled inventory forward into May and June ahead of tariff deadlines and then went quiet. One soft month isn't a trend, but if your Q4 volume forecasts were built on spring order patterns, this is a reason to check them against what your clients are actually receiving right now.

Teamsters California sued the state DMV on August 5 to block heavy-duty autonomous truck permits. The 34-page complaint in Alameda County Superior Court asks the court to set aside the regulations the DMV adopted on April 28, which removed the ban on autonomous vehicles rated over 10,001 pounds. The legal argument is procedural rather than philosophical: the union says the DMV skipped a Standardized Regulatory Impact Assessment that state law requires for any rule with more than $50 million in first-year economic impact, and that it puts more than 200,000 California semi-truck driving jobs at risk. Peter Finn of Teamsters California framed the safety case around trucks up to sixteen times heavier than a robotaxi at highway speeds. The stakes are high because California matters to developers, as the state handles 40% of the nation's containerized imports and 30% of exports.

Fura acquired High Rise Logistics, its seventh deal. The Cincinnati broker is running a straightforward roll-up thesis: buy established books, move them onto a shared AI platform for bidding, carrier sales, and visibility, and skip the overhead stacking that usually kills these strategies. High Rise, out of Vancouver, Washington, brings flatbed, expedited, truckload, and LTL along with intermodal, drayage, and warehousing, plus a real Pacific Northwest footprint. Leadership stays on to run daily operations. Terms undisclosed. If you own a regional brokerage or an asset-light 3PL, this is the second consecutive week with the same buyer profile, and the pattern is consistent: they want your customers and your team, and they're bringing the technology.

JOB BOARD

Title: VP of Warehouse Operations
Company: Ardmore Home Design
Location: Hacienda Heights, California, US
Salary: $170,000 - $200,000
Apply Here

Title: General Manager - Fulfillment
Company: iDrive Fulfillment
Location: Phoenix, Arizona, US
Salary: $90,000 - $120,000
Apply Here

Title: Refrigerated Warehouse Operations Manager
Company: The Judge Group
Location: Dallas, Texas, US
Salary: $90,000 - $115,000
Apply Here

Title: Fulfillment Operations Manager
Company: Fringe Sport
Location: Austin, Texas, US
Salary: $80,000 - $85,000
Apply Here

Title: Warehouse Manager
Company: RYSE Up Sports Nutrition
Location: Prosper, Texas, US
Salary: $75K-85K
Apply Now

Title: Senior Supply Chain Coordinator
Company: HR Annie Consulting
Location: Portland, Oregon, US
Salary: $70,000 - $80,000
Apply Here

Title: Assistant Fulfillment Operations Manager
Company: Fulco Fulfillment
Location: Dover, New Jersey, US
Salary: $55,000 - $70,000
Apply Here

Full list of job openings →

_______________________________________________________________________

That's all for this week. If you found this useful, consider subscribing.
(Your data will not be shared. Subscribers' data is strictly for sending out the weekly newsletter.)

u/charlesholmes1 — 2 days ago

What actually kills your throughput when volume picks up?

i have been reading everything I can about how mid-size brokerages actually run day to day from what i found here is what I think I understand wanted to know how accurate or far off from reality this is.

So i noticed that the ceiling on loads per rep looks like a process problem more than a headcount problem. Carrier sourcing alone apparently runs 45–90 minutes per load manually, and one delayed driver triggers something like 6 separate steps just to push a status update. Reps hit a wall around 100 active loads not because freight dries up but because the hours run out.

Also noticed that AI tools do exist for some of this but adoption seems low my guess from what i heard someone say "Still I'm skeptical. If the AI is wrong, I could lose margin on this deal, or even worse. I might quote too high and lose the client" it seems like a trust problem not an awareness problem. Wrong rate on an unfamiliar lane costs you the margin or the relationship. Hard to trust a black box for that so in this case it makes sense to not trust the tool cause your guess is good as theirs.

So my question is what am I getting wrong? Is the bottleneck somewhere else entirely? Is the AI skepticism about the tools or something deeper?

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u/Designer-Physics-904 — 2 days ago

Is my shipper bullshitting me?

I’ve been on and off with this shipper so I purposed that I try to acquire a dedicated lane going from Dallas to Waco 40 loads a week (420 miles round trip) I’ll be using the shippers trailers so I won’t be able to backhaul.

Is $750 round trip a crazy ask? $1.79 a mile

The shipper said my competitor came in at $450 round trip which is absurd. That’s $1.07 a mile.

I mean, gas is at $5 a gallon right now.

Or is my shipper bullshitting me so I’ll give him a lower rpm. I’m thinking this because 2 months ago they had a Dallas to Dallas lane which I offered $500 per load for which he laughed at and said market was $90 and a week later I found out JB hunt did it for $390.

What do you guys think?

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u/BIGDILFWORLDWIDE — 3 days ago

Brand new Carrier sales rep here. Might be in my head...?

Got a really good opportunity to work at a logistics company and I really like the atmosphere so far. When I first started I booked a pretty decent load and was definitely proud of myself.

The department I’m in though has some pretty tough loads to move. A lot of carriers don’t seem to want them because of the distance, location and/or price. And if they do want one, sometimes it’s already booked by someone else on my team.

We have around 15–30 loads between 5–7 people in my department, and the rest of the company nationwide can book them too if they want.

I’m calling internally, posting on DAT and trying to find carriers, but it seems like a lot of them either just don’t want to run the load or they’re asking for $1k–$2k more than what we’re willing to pay.

What I’ve been doing when I get told no is pivoting and asking what they’re looking for and seeing if there’s anything else I can help them with. I’m trying to build relationships with carriers instead of just hanging up after they tell me no.

But at the same time I still want to help my team and contribute by actually getting these loads off the board.

So as a beginner, what should I be doing? I’m trying to absorb as much information as I can and just find a good strategy instead of calling carriers all day with no real direction.

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u/LUCASCLAY718 — 2 days ago
▲ 5 r/FreightBrokers+1 crossposts

ITS bs DAT

I move a lot of over dimensional loads and I’ve always heard Internet Truck Stop is better than DAT for that. Can anyone attest to this? Got one particular load I haven’t been able to move through my company system and DAT. Considering giving ITS a try. Need an extendable RGN/double drop out of VA to CT and DAT hasn’t had anything show available for over a week now. For anyone that has ITS, is it good for OD freight? I move a lot of it.

******post should say vs (versus) not bs

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u/whosname1986 — 3 days ago

Does it matter if my llc has the word freight in it?

I’m working on a name for my freight broker business in an undisclosed niche, but should my llc have the word freight in it? what if i name it something unrelated for example

_____ Solutions, LLC (name unrelated to freight)
Or
C&C Freight, LLC

Those are the 2 options. Does it matter?

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u/CNote320 — 3 days ago

Need helping pricing a lane

What do you guys think I should price a Dallas to Waco lane at.

Shipper asked me to put a bid in and I’m competing with JB Hunt for it.

Not sure what JB Hunt is coming in at, but my team has priced it at 700-750, since we’re using the shippers trailers we can’t come back loaded.

Around 6 to 8 loads a week, 5 days a week, year round.

Would love to hear what you guys think

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u/BIGDILFWORLDWIDE — 3 days ago

NC sweet potato harvest is late this year. What that does to reefer this fall:

I write a commodity brief for our users every Monday and this week it’s sweet potatoes. Sharing here in case useful (and also to learn from those who move it regularly)!

Commodity opportunity

NC ships about 46,000 truckloads a year. Reefer around 55F. Below that is chilling injury.

Digging normally starts mid August and runs until frost, around mid November. This year it still hasn’t started due to drought hit during planting in May and June. A lot of fields got replanted, which pushed everything back.

One farm packer went on record last week saying “Everybody is running out of supply right now”. Old crops are gone, and some sheds have been cutting customers off since July.

The frost date doesn’t move. So the read is: same 46,000 truckloads of harvest, fewer weeks, loads per week goes up, structural shortage, overflow is gonna hit the board in the next 2 weeks.

Commodity playbook

Where it hauls:
Seven counties move most of it: Sampson, Wilson, Nash, Edgecombe, Johnston, Wayne, Greene. All eastern NC.

Who to call:
The sheds directly. The bigger ones are Vick Family Farms (Wilson), Ham Farms (Snow Hill), Scott Farms (Lucama), Nash Produce. Ask for sales or the traffic desk.

How to open:
“I know a lot of fields had to replant. When does digging start for you this year?” Every shed’s answer is going to be different right now, and asking it that way signals you know that.

Qualifying questions:
• What pulp temp do you want protected? They ride warm, around 55F. Quoting 34F ends the call.
• Bins or 40-lb cartons?
• Continuous or cycle-sentry on the reefer?
• What’s the loading window? It’s a farm shed, not a DC dock.
• When was the last washout, what was in the box before?

When to call:
This week the traffic desk still picks up. Once digging starts, they’re covering loads and you’ll be one of 40 voicemails.


Hope this is useful. If anyone hauls sweet potatoes, lemme know what we missed. And if there’s a commodity you want covered next week, say the word and you got it.

u/breadd_ai — 3 days ago

Cross-Border Intermodal

Canadian freight broker here, done a fair bit of domestic intermodal container moves, now my customers are asking about it as an option to move freight crossborder.

Say, a dry load from Ontario to Florida.

Problem is, the main intermodal partners I use up here will tell me they either don’t service that lane, or the rate they give me is as high or higher than a truckload.

Am I looking in the wrong place? Let me know if there’s better options for this and if it’s viable.

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u/Coolrubbings — 3 days ago

Effects of Carrier email change with FMCSA???

Someone was trying to get into our gmail account and the gmail got disabled by Google. We are trying to get it back but if we don't succeed and have to change email. If we do that will it affect our load chances with brokers or Highway?

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u/AR_181 — 3 days ago

Tracking softwares

Is there any tracking softwares that are actually live instead of pings?

Currently use macropoint. Not the biggest fan

Any tracking software you guys would recommend and price? Also any pros and cons would be nice to know as well

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u/pacrat3182 — 4 days ago