I keep hearing “another fashion app”, but I think that misses the point
I keep getting the same reaction when I talk about what I’m building:
“Another fashion app?”
And honestly, I get it. There are loads of wardrobe apps, outfit apps, AI stylist apps, shopping apps, Pinterest-like apps, etc.
But I also think that reaction misses something.
Nobody looks at cars and says “another car brand?” as if every car solves the same problem. Same with laptops, phones, shoes, watches, clothes, even restaurants.
There are a lot of them because people care about the details.
With fashion apps, I think the issue is not that there are too many. The issue is that a lot of them feel like they are solving the wrong part.
They focus on:
- saving outfits
- organising wardrobes
- giving inspiration
- showing trends
- selling more clothes
But my problem was simpler.
I already own enough clothes. I just don’t want to stand there every morning thinking “what do I wear today?”
So I started building Flare around that specific moment.
Not a fashion social app.
Not a shopping app.
Not “build your perfect digital closet before you get value.”
More like:
upload a few clear photos → check what it detects → choose the occasion → get one outfit from clothes you already own.
The part I’m trying to improve is the decision, not the fashion content.
Maybe that still sounds like “another fashion app”, fair enough. But to me it feels closer to a small decision tool for getting dressed.
Curious how other people see this.
When you hear “fashion app”, do you instantly switch off? Or do you think there is still room if the product solves a very specific daily pain?