Building an audio-first platform made me realize how exhausted people are by “performative” communication
In developing a project, called LushFM, an interesting insight that surfaced early during user testing wasn't really about technology, it was about the kinds of emotions people felt the need to communicate:
It wasn't necessarily people wanting "more social apps". It was more like: "I'm tired of communication that feels performative, fake, and mentally exhausting." The more conversations I had with users, the more I kept seeing a longing for: lower-pressure, in the moment, less-curated, less-visual communication. And what was remarkable is that this sentiment was coming from totally disparate groups: introverts, remote workers, the lonely, even socially-active people who still felt disconnected online. And it made me wonder if the next "social" product might not need more features or more content, but rather less friction, less communication fatigue. As a solo founder, I'm still trying to parse out whether this is a true, long-term change in behavior or if people are simply overextended from today's platforms. Curious if other founders are seeing this trend, as well?