What's going on with UK beef sales for the last year and a half?
Hello, so this is a weird one, but I could not find another community that fit and no major news outlets seem to be reporting on this.
I have a bit of a hobby of tracking the Agriculture and Horticulture Development Board (AHDB)'s stats on meat purchases, partly because there seems to be a broader trend of declining per capita meat consumption in the UK which is weirdly underreported on.
Anyway since Feb 2025, beef sales seem to have dropped by 43 million kg (TBH, I'm not really sure if the data is monthly or a 52-week average, but the trend is the same regardless), which is about -7.5% (or a bit more in per-capita terms, given the UK's population has grown in that time). This might not seem like a lot, but for a year and half that's pretty massive. I don't expect that trend to continue indefinitely, but if it were to we'd stop eating beef entirely by the early 2040s. Per capita beef consumption has been declining in the UK for decades, but this seems like an acceleration.
(data from here: GB household beef purchases | AHDB,)
I know the answer people will give is inflation and higher beef prices, and other AHDB data (here) supports that for what kicked off the decline from Feb 2025, although it shows price rises levelling off in Aug 2025 and the decline continued after that.
There are other datasets like the ONS family food survey (here) which suggest we're generally eating less meat overall for the last few years, particularly younger people when I've been stats broken out.
What I'm really curious about is:
- Is this trend real and will it continue?
- What proportion of of this is driven by cost-pressures vs. younger generations making an ethical/environmental choice to avoid beef?
- What are the practical downstream effects here? How is this effecting British land use given so much of our land is used for beef? Are restaurants reducing how beef-y their menus are?
On the AHDB website they blame it all on higher prices. But TBH, while I like their data, they seem to also act as a lobbying organisation for the UK meat industry (which is a bit suss given they seem to be a publicly funded organisation, but whatever). I don't think they'd publish analysis that said 'people don't want our product anymore'.
Annnnnyway, I'd be curious about people's experiences here? Even if you don't know anything abut the beef industry, are you personally eating less? Also, I promise I'm not a market research person, I'm just weirdly invested in this topic.