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Case Study

Hey everyone, looking for some ASO/ASA expert guidance here because I’m hitting a massive data contradiction.

A few days ago, I ran an Apple Search Ads (ASA) campaign. The keyword "Cash Flow" generated a ton of impressions, and my app is actually ranking well for it. According to the ASA data, people are actively searching this term and downloading my app.

However, when I plug "Cash Flow" into my ASO tools, they show a search popularity score of only 6 out of 100 (extremely low).

Obviously, I lean toward trusting Apple's first-party data, but this huge gap is making it hard to trust my ASO tool for keyword research moving forward.

* How do you decide which keywords to target when third-party tool data completely contradicts live ASA performance?

* Why would a major tool show a score of 6 for a keyword that is actively driving high impressions in ASA?

Would love to hear how you guys handle this. Thanks!

You can check my application from this link: https://apps.apple.com/us/app/spending-tracker-cash-flow/id6748415335

https://preview.redd.it/47dxy8f4obzg1.png?width=2356&format=png&auto=webp&s=28b976e2715550409cf5b7f4691403cf7ce68639

Hey everyone!
I’ve built a Money Manager app and wanted to share the core requirements and one feature I think is really useful — Carry Balance. Would love feedback or suggestions.

🧩 Core App Requirements

1. User Features

• Add, edit, delete income & expenses
• Categorize transactions (Food, Rent, Travel, etc.)
• Add notes, date, and optional tags
• View transaction history (daily / monthly)

2. Dashboard

• Current balance overview
• Monthly income vs expense summary
• Category-wise spending breakdown

3. Budgeting (Optional but recommended)

• Set monthly budget per category
• Alerts when budget exceeds

4. Reports & Insights

• Monthly and weekly reports
• Simple charts (expense trends, top categories)

Application Link: https://apps.apple.com/us/app/spending-tracker-cash-flow/id6748415335

https://preview.redd.it/8ondavlqlbzg1.png?width=2328&format=png&auto=webp&s=8f27e3a6aa11b5e9ad5eb5e7db6cf560547e076a

This is my money manager application screenshot. My impression is good, but people don't download it conversion rate is too low below 2%. Suggest me should I change this one

App link : https://apps.apple.com/us/app/spending-tracker-cash-flow/id6748415335

https://preview.redd.it/x3yveu4d1iyg1.png?width=2294&format=png&auto=webp&s=17aade31022ea8e85a6ab6e466873d39f938766a

This is my Money Manager application Apple Dashboard. My conversion rate is too low. Mostly i used paid marketing Like Apple Search Ads. I can see my product page views is improved but my downloads are very low as you can see conversation rate is too low.
You can check my application from here: https://apps.apple.com/us/app/spending-tracker-cash-flow/id6748415335

I don't know whats wrong with my page is it logo issue or is it screenshot issues. Any expert can take a look and give me some suggestion.
Thanks in advance

Hello everyone,
I have developed a Money Manager application, I know it's a very niche category to develop application but i did it with some extra feature. I used some ASO tools for keyword research I have targeted mid range keyword mid competition and mid level search volume, The fact is my application is not making any keyword ranking there is no search volume comes to my application. Should I use paid marketing to generate some traffic or something else, Can you please give me some suggestion and which ASO tools you are using for Android application keyword.

Thanks in advance.