




⚡ONVO L60 - Third Generation... More than 80% of owners opt for the Max+ version.89% of car owners choose the Battery as a Service (BaaS) rental service.
¡Follow us 👉 r/NIO⚡CNMO Technology reported that 81% of car owners chose the Max+ version. The new Ledao L60 is available in three configurations: Pro, Max+, and Ultra+.
The Pro version starts at RMB 192,900 for the complete vehicle and RMB 135,800 for the battery rental option; it features a full-domain 900V high-voltage architecture and the SkyOS operating system.
The Max+ version starts at RMB 202,800 for the complete vehicle and RMB 145,800 for the battery rental option; it adds to the Pro version a 5nm automotive-grade Shenji NX9031 chip, LiDAR, the NIO NWM intelligent driving model, and the Shenji safety imaging system.
The Ultra+ has a starting price of RMB 222,800 for the complete vehicle purchase and RMB 165,800 for battery leasing. It adds high-performance all-wheel drive, a rear-seat comfort and entertainment package, a new luxury interior package with Nappa leather accents, and 20-inch wheels to the Max+ version.
As for optional accessories, the rear-seat comfort and entertainment package is the most popular, chosen by 86% of owners. This package includes a Sky entertainment screen, a roof sunshade, a smart refrigerator and heater, and a folding table, catering to various needs such as watching movies, storing items, and relaxing during journeys.
Furthermore, among the exterior colors, Interstellar Gray is the most popular, with 45% of car owners choosing this paint; Starry Sky Black comes in second with 20%. In terms of interior, 56% of users prefer Lilac Purple, while another 18% of car owners choose Moon Brown; in terms of wheels, 19-inch ultra-low rolling resistance gloss black wheels are the most common, with 63% of car owners choosing them; and in terms of purchase method, 89% of car owners choose the Battery as a Service (BaaS) rental service.
The same thing is happening with the L80—where user preference had also climbed to 90%—indicating that the brand relies heavily on the battery subscription option.
If 85–90% choose BaaS, then:
the "real" price of the vehicle (excluding the battery) ceases to be relevant on its own
the financial ecosystem (swap + subscription) becomes the true core of the business
the brand begins to depend on the user not wanting to buy the battery
The L60 isn't having a great year at the moment; let's hope the company is considering an aggressive strategy to further boost the group's sales.