Help! Next steps after testing ads for 14 days for $200 product
Hi All
So I recently launched a sales campagin for my new business selling mens suits which are priced around $200 with a fairly new facebook ad account. I had previously launched a sales campagin for 7 days with 3 adsets each with 3 ads with their own theme/angle and budget of $50 per day which resulted in just 1 sale.
I now recently made 4 seperate sales campagins each with an individual ad with a budget of $13 per day to test fairly. Each ad was a video with a different theme and each ad was ran for 14 days. This resulted in 2 sales.
Some key metrics are below for each of the ads, I was hoping the algorithm could learn to find buyers and then I could scale but it doesn't seem like my pixel has enough conversion data.
What would your advice be based on the below results?
Ad 1
CTR- 1.44%
ATC- 0
0 sales
Ad 2
CTR- 2.41%
ATC- 3
0 sales
Ad 3
CTR- 1.76%
ATC- 5
1 sale
Ad 4
CTR- 2.19%
ATC- 6
1 sale