▲ 0 r/GMail

Anyone else seeing a drop in Gmail open rates these days?

Hi everyone,
Has anyone else noticed a significant drop in open rates for emails delivered to Gmail recently?
We’ve seen a noticeable decline across multiple campaigns, while performance on other mailbox providers appears relatively stable.
I’m trying to figure out whether this is an isolated issue or if others in the email marketing community are experiencing the same thing.
If you’ve seen something similar, I’d appreciate hearing:
When it started
Whether it’s affecting all Gmail traffic or only part of it
Any insights or theories you’ve found
Thanks!

reddit.com
u/Ivan_Marketer — 6 days ago

Anyone else seeing a drop in Gmail open rates these days?

Hi everyone,
Has anyone else noticed a significant drop in open rates for emails delivered to Gmail recently?
We’ve seen a noticeable decline across multiple campaigns, while performance on other mailbox providers appears relatively stable.
I’m trying to figure out whether this is an isolated issue or if others in the email marketing community are experiencing the same thing.
If you’ve seen something similar, I’d appreciate hearing:
When it started
Whether it’s affecting all Gmail traffic or only part of it
Any insights or theories you’ve found
Thanks!

reddit.com
u/Ivan_Marketer — 6 days ago