

How does the new logo look?
Hello everyone! I own a breakfast restaurant named Biscuits + Groovy. I bought into our current logo when I acquired the business, and I don’t find it particularly groovy. It was at one point to the previous owner, and that’s all good. It’s not for me to point at what they thought was a good logo.
Moving forward, I am looking to rebrand a little. I have been on this version for a bit, and I want to explain a few things to help anyone understand the color choices and design elements. We play disco, jammy, and other groovy music at our locations. In addition, the menu items are named after some of those musicians.
- This will be on the side of a white trailer (we are a food trailer). The words wouldn’t look great without the navy border as it helps them pop off a white background.
- I used oranges and yellows, which is standard for fast-casual style restaurants.
- I chose that “groovy” font as it has a really clean retro look to it (Bobogie Groovy font).
- The design element above the words could have a double function. It is a retro flower, but also kind of styled like a rising sun, which makes sense for a breakfast restaurant.
I am including pictures of the current logo vs the new one. I don’t think it takes much to make something better than what we have haha. The font is tall, skinny, and hard to see from a distance.
In general, please let me know your thoughts. At this point the only thing I am wrestling with is the size of the “sun”.
Side note: I understand the image I provided is a little blurry, but I think we can get the idea.
Thank you!