For independent artists releasing monthly, how do you stop each rollout overlapping into chaos?
I’m trying to build a more consistent release system where each single has a focused visual/social rollout, but doesn’t swallow the prep time for the next track.
The rough idea is 2 weeks pre-release + 2 weeks post-release, while quietly preparing the next one in the background.
Has anyone here tried a monthly or near-monthly release schedule? What actually helped you stay consistent without burning out or making every campaign feel rushed?