u/JayFuts

Hey everyone,

I had an issue where my Google Ads conversion tracking stopped working properly. Because conversions weren't being recorded, the campaign now shows 0 conversions over the last 7 days.

Before the tracking issue, the campaign was running on Target CPA (tCPA) and has around 500–600 conversions lifetime, so there was a decent amount of historical conversion data.

After the tracking broke, performance started falling and I assumed the tCPA was becoming too restrictive because Google was suddenly seeing little/no recent conversion data.

I switched the bidding strategy back to Maximize Conversions without a tCPA cap, with the idea of giving the campaign more freedom to relearn now that tracking is fixed.

My questions:

• Was switching from tCPA back to Maximize Conversions the right move?
• Does tCPA become overly restrictive when recent conversion data suddenly drops to zero because of a tracking issue?
• Will Google still make use of the campaign's 500–600 historical conversions, or does the lack of conversions in the last 7 days heavily affect bidding?
• How long would you normally wait before putting the tCPA back on?
• Is there anything else you'd do to help the campaign recover after a conversion tracking outage?

Would love to hear from anyone who's dealt with something similar.

Does anyone else have the feeling lately broad match keywords convert better then exact or phrase?

When i use broad match in combination with phrase or exact. Broad just converts better against a lower CPA. Still getting the right people to convert. Anyone else?

Sooooo question, my cost conv has gone from like 8 euros to 14 euros in a timespan of 2 months. I added a lot of negative keywords in the last 2 months but nothing really competing with my normal keywords. I noticed 2/3 keywords got a lot of less conversions this month and the conversions all got suck up suddenly by another keyword. Any ideas?