u/JayFuts

Does anyone else have the feeling lately broad match keywords convert better then exact or phrase?

When i use broad match in combination with phrase or exact. Broad just converts better against a lower CPA. Still getting the right people to convert. Anyone else?

Sooooo question, my cost conv has gone from like 8 euros to 14 euros in a timespan of 2 months. I added a lot of negative keywords in the last 2 months but nothing really competing with my normal keywords. I noticed 2/3 keywords got a lot of less conversions this month and the conversions all got suck up suddenly by another keyword. Any ideas?