
Green Lantern Brand Confusion Has Reached Maximum Levels
In this video, I talk about the strange state of Green Lantern right now. We have My Adventures With Green Lantern reportedly starring Jessica Cruz, Lanterns putting John Stewart in the live-action spotlight, and the current Green Lantern comic book focusing on Kyle Rayner. Meanwhile, Hal Jordan fans are crashing out because every Green Lantern project does not revolve around Hal Jordan.
The problem is not simply that DC is using different Green Lanterns. The problem is that DC seems to be putting out multiple conflicting versions of what Green Lantern is supposed to be before the brand has even been properly stabilized for a mainstream audience. Is Green Lantern a cosmic superhero epic? A grounded HBO detective story? A young adult animated adventure? A Corps ensemble? A Hal Jordan franchise? A John Stewart franchise? A Jessica Cruz franchise? A Kyle Rayner franchise?
I also discuss why My Adventures With Green Lantern does not sound much like Green Lantern to me, and why I think launching another alternate take could be detrimental to the brand. Before DC starts experimenting with major reinterpretations, it should probably establish what the core Green Lantern identity actually is for modern audiences.
Green Lantern has incredible potential, but DC’s inconsistent approach keeps making the franchise feel scattered instead of powerful. John Stewart is starring in Lanterns, Kyle Rayner is leading the comic, Jessica Cruz is getting an animated project, and Hal Jordan fans are still fighting for Hal to remain the center of everything. At some point, DC needs a clear direction.
While talking about all of this, I’m also working on the logo for my next graphic novel, Zatswan: Stardust Embrace, the follow-up to Zatswan: Multiversal Guardian. Visit zatswan.com for more information on that.
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