This Hubspot tool for AI search got me rethinking our whole content workflow
our organic traffic has been sliding for months and at first i blamed the usual stuff algo updates, seasonality whatever but then i started actually checking how our brand shows up when people ask chatgpt or perplexity about our category and we were basically invisible. thats when i went deeper into the aeo space and saw a few tools pop up that track this. curious if anyones already automating around this like pulling ai visibility data into a dashboard or setting up alerts when a competitor starts getting cited more. it feels like the same energy as early seo monitoring but nobody really has a clean workflow for it yet.
what does your current setup look like for tracking brand presence in ai search, if you even bother?