u/JimmyBai

I have a bestsellers category spanning multiple product types at different price points (e.g. chocolates, salsas, gift boxes). Currently running one big asset group with all bestsellers combined, and it's been performing well at 4x non branded ROAS.

Would it make sense to segment these into separate asset groups by product type to scale further, or is combining everything actually helping performance here? Not sure if splitting would just cannibalize what's already working, or if there is upside I'm leaving on the table.

Curious what's worked best for others, especially around scaling a strong performing asset group without disrupting it.

PMax cannibalizing organic keywords, need advice

So my best performing product group in PMax is also our best organically ranked product line. We're ranking 1–3 organically for "spicy salsa" and that's also our top PMax segment.

I'm considering running a PMax campaign exclusively for salsas since they perform so well, but I'm worried about cannibalizing our own organic traffic. We have an internal agreement that paid shouldn't compete with keywords we already rank for organically.

Anyone dealt with this? Do you exclude top organic keywords from PMax somehow, or is some overlap just unavoidable given how PMax targeting works? Would love to hear how others have handled this tradeoff.

Hey everyone, I'm running a PMax campaign and heard pairing it with Search is the most optimal setup. Right now my PMax is generating a 3x ROAS but it's basically a catch all: no core terms, running on all products, no search themes or audience signals added. How do I build Search campaigns off this PMax to make the whole setup more efficient? Any tips appreciated.