Been getting a few DMs after I commented on a post here about Meta ads, so thought I’d compile everything here.
- Your product page and homepage matter equally, if not more than your ads.
It needs to answer
- why your product? (USP)
- why buy now? (urgency)
- why trust you? (social proof)
It should have a load time of less than 3 seconds, optimised for mobile and a seamless checkout experience.
If these are missing, even Mark Zuckerberg will not be able to help you with ads.
Stop running 'traffic' campaigns to 'warm up' the pixel.
Traffic = Clicks. Meta will give you what you ask for.
Run conversion campaigns optimized for Purchase from day 1.If you’re spending ₹500–₹1500/day, keep the structure simple:
1 campaign, 1 adset, 3-4 creatives. Can stack 2-3 interest initially to give pixel a sense of direction.Work on your creatives, they are the new targeting as per Meta.
It should speak for itself who it is meant for.
Nobody cares anymore about 'premium quality' since everybody is giving that. Talk about problems, solutions, and benefits. Basically try to interrupt the scroll with your creatives in first 3 seconds. And, test everything. Images, videos, carousels, you never know what clicks when unless you test everything.Have offers that are irresistible to ignore.
Keep iterating on bundles, pricing psychology, Flat ₹ OFF or % OFF, first purchase discount, until you find something that works out best for your brand.Don’t kill ads too early
Spending ₹200 and judging performance = mistake.
Let it breathe. Look at CTR, CPC, ATCs before killing. These are your signals before purchase.Scaling is not doubling budget overnight
Increase slowly (at max 15-20% in every 3-4 days) or you’ll reset learning and kill performance.Hard truth: ads only amplify what already exists
Bad product / bad pricing / bad website = faster losses with ads.
If you’re not getting sales, don’t jump to "Meta ads don’t work."
Fix your fundamentals first.